Pregnancy Access to Care: Enhanced tool for pregnancy outreach and care

by Jeffrey Bonar

Pregnancy app and social media can be quickly customized to support cultural and clinical approaches, customizable by geography, condition, and local services available.
Brooklyn, NY United States Women(s) Health Connected Health Access to Care challenge NOLAHI Challenge - See All

All Team Company Patients Physicians Hospital Partners Mission Innovation Details Supporters Comments Updates

About our project

The problem we solve: Totally Pregnant provides a white label, customizable pregnancy experience for our customers. Central is our award-winning app for today’s connected, on the go, mom-to-be. Forbes Magazine calls us “one of the top ten Health-Tech companies changing the world”. The app presents weekly video and content updates as moms move through their pregnancy, bringing them back 160 times or 4 times per week. Our 13 existing customers leverage that level of engagement to support existing patients in finding and using services, remind patients about things they should be doing, and reach out to new potential patients. 30% of our installs are by women who are not yet pregnant -- a perfect outreach opportunity. Outreach doesn't just stop with the app. The app and it's support of pregnant moms is closely tied with social media marketing within our customer's geography.

About our solution: We have proven results with customers: 25% - increase in maternity patients 600,000 - installs 160 - times app used in first pregnancy, ?4 times per week 30% of app users are not yet pregnant, still doing their research 28 installs in 3 days from recent social media marketing campaign 2400 installs in New Orleans metro area over one year

Progress to date:

App and Social Media campaign have been rolled out with 8 hospital customers. 5 other customers have purchased our system and are in the process of rolling out.

Customers leverage our proven app engagement and social media marketing to reach out to targeted potential patients.

 

About Our Team

Creator: Jeffrey Bonar

Location: New York

Education: none

Bio: Jeffrey Bonar has spent his entire career at the cutting edge of applying advanced software technologies to solve human needs: how can cutting edge technologies best serve the needs of companies and users. His experience listening deeply to real needs, and addressing those needs with practical software solutions includes work with small startups, mid-sized companies, and Fortune 500 corporations in fields including mobile software, customer relationship management, big data, artificial intelligence, training, and software tools. At IBM, Bonar led the team that delivered the first version of WebSphere.

Hospital Affiliation: none

Title: CEO

Advanced Degree(s): Ph.D

About Our Company

Totally Pregnant

Location: 260 Union St
2
Brooklyn, NY 11231

Founded: JumpStart Wireless Corporation

Website: https://hospitals.totallypregnant.com

Twitter: @totallypreg

Facebook: https://www.facebook.com/TotallyPregnant/

Product Stage: In the Market

Employees: 3-5

How We Help Patients

The app provides fun and friendly education for pregnant moms. It is not clinical. It features videos that moms love. Over 600,000 moms have installed the app, with 25,000 videos watched per month. This is the perfect platform for a qualified partner organization to provide interventions tied to their organization's clinical capabilities.

How We Help Physicians

The app provides fun and friendly education for pregnant moms. It is not clinical. It features videos that moms love. Over 600,000 moms have installed the app, with 25,000 videos watched per month. This is the perfect platform for a physician to do tracking and provide interventions tied to their clinical focus.

How We Help Hospitals

Hospitals have used our app to increase their maternity patients by 25%. Because 30% of our installs happen with women that are not yet pregnant, this is a perfect hospital outreach and marketing tool.

How We Help Partners

Totally Pregnant is useful to any organization that wants to reach out to pregnant and potentially pregnant women.

Challenge Mission

How We Address the Mission of The Challenge(s)

Totally Pregnant Overview

Totally Pregnant is a customizable and brand-able white-label pregnancy app delivering education, reminders, resources, and tools for moms and young families.

The app is fun, friendly, and easy-to-use. including clinical advice, lifestyle suggestions and playful features. Our 3D animations of the developing baby are watched 40,000 times per month. We have 600,000 installs and 13 hospital customers. Moms use the app 160 times during their pregnancy, 4 times per week.

30% of our users install the app BEFORE they are pregnant — a crucial opportunity for delivering pre-pregnancy interventions.

With the app tied to a national social media campaign, we delivered 2400 NO installs and 190,000 views. 10x that reach is possible with a NO focused campaign.

The app content is interactive and customizable with our centralized content management database. Our conception, pregnancy, and post-partum content changes week-by-week, and can adjust based on medical conditions, EMR links, wearable data, zip code, in app clicks, and videos watched. Different variations of the content can be delivered for specific cultural and linguistic groups.

Social Determinants Data Challenge
Totally Pregnant is the perfect platform for gathering social determinant data and delivering interventions. As moms are using the app 4 times per week, data can be gathered based on their zip code, which services and providers they click on or call, which videos are watched, and what text content is reviewed. Beyond that, the app is designed to deliver regular reminders and suggestions. How moms respond to the reminders also provides social determinant data. Furthermore, the notifications, questions, and reminders are delivering customized content to moms using the app. Responses to those prompts also provide social determinant data.

The power of the Totally Pregnant platform will strongly support the kinds of assessments and interventions desired by Ochsner Health System and Blue Cross and Blue Shield of Louisiana. We look forward to working their social determinants teams to leverage the compelling user interface and interactivity of Totally Pregnant.

Access To Care Challenge
Totally Pregnant already reaches to women considering pregnancy (30% of the installs are not yet pregnant). Moms love the app and use it 4 times per week. When promoted through our social media campaign, the app will reach well beyond women who already have insurance and relationships with providers.

Totally Pregnant is the perfect platform for delivering access to care. For example, the app lists nearby providers and clinics sorted by how close they are to the user and what kinds of services are needed. Once a provider or clinic is selected, appointments and phone calls can be made directly from inside the app. Similarly, moms can sign up for services like breast-feeding coaching, risk-factor screening, parenting classes, and other relevant services right from inside the app.

Weekly articles and reminders can be customized to educate users on insurance programs. The tools section can provide interactive and friendly applications. As moms are using the app 4 times per week, suggestions for care and services can be made based on their zip code, which services and providers they click on or call, which videos are watched, and what text content is reviewed. Beyond that, the app is designed to deliver regular reminders and suggestions.

Real Time Results Challenge
The Totally Pregnant app can easily extended to manage and collects real-time data from wearable sensors (Fitbits, Apple watch, etc.). With data collected, the app already supports adjusting content delivered based on particular conditions. For example, the app content can adjust if a woman is obese or diabetic. Similarly, if they are experiencing high blood pressure or a fever, the app can make recommendations. Because the content of the app is proven compelling (used 4 times a week) our moms are more likely to gather sensor data and respond to suggestions based on the data gathered.

Note that 30% of our users install the app BEFORE they are pregnant — a crucial opportunity for detecting risk factors and making care recommendations before and in the early stages of pregnancy.

Weekly articles and daily reminders can be customized to educate users on their condition, suggested diet, and other clinical recommendations. As moms are using the app 4 times per week, suggestions for care and services can be made based on their zip code, which services and providers they click on or call, which videos are watched, and what text content is reviewed.

Affordable Choices Challenge
Totally Pregnant is the perfect platform for empowering moms to make smart healthcare decisions. The app content is interactive and customizable through a centralized content management database. For example, the app lists nearby providers and clinics sorted by how close they are to the user and what kinds of services are needed. Once a provider or clinic is recommended by the app, or selected by the mom, appointments and phone calls can be made directly from inside the app. Similarly, moms can sign up for services like breast-feeding coaching, risk-factor screening, parenting classes, and other services right from inside the app.

New Orleans and Our Company

Everyone in our company LOVES New Orleans. We would love to have a tighter connection.

Innovation Details

Intellectual Property Summary

None of the categories above apply. We have copyrights on all material -- those are important and handled. We do not have patents.

Clinical Information

No clinical efficacy studies. We would be anxious to work with qualified organziations to demonstrate the power of our outreach and engagement to deliver interventions demonstrated by that organization.

Regulatory Status

does not apply

How we will use the funds raised

Focus on expanding our proven sales and marketing benifits to deliver clinical interventions.

Thank You

Totally Pregnant is a unique tool for doing patient outreach and engagement. Our latest customer, Good Samaritan in downtown Los Angeles, got 28 installs in the first 3 days of our social media promotion in their target zip codes! This should produce more than 3000 touches to patients not currently tied to GoodSam. This gives GoodSam a way to educate woman about their clinics and community services, suggest culturally appropriate interventions and clinical tasks, and attract new patients, 


I believe we have fully cracked the code on how to use the app as a potent engagement tool. We are anxious to work with partners that understand the needs and healthcare opportunitis of their communities and deliver them a tool to directly engage patients.
 

Supporters

Comments

  • image
    Rich Goldstein posted on 17th February, 2019

    simple to navigate, adoption numbers seem solid for this stage, engaging interface

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