The problem we solve: Totally Pregnant provides a white label, customizable pregnancy experience for our customers. Central is our award-winning app for today’s connected, on the go, mom-to-be. Forbes Magazine calls us “one of the top ten Health-Tech companies changing the world”. The app presents weekly video and content updates as moms move through their pregnancy, bringing them back 160 times or 4 times per week. Our 13 existing customers leverage that level of engagement to support existing patients in finding and using services, remind patients about things they should be doing, and reach out to new potential patients. 30% of our installs are by women who are not yet pregnant -- a perfect outreach opportunity. Outreach doesn't just stop with the app. The app and it's support of pregnant moms is closely tied with social media marketing within our customer's geography.
About our solution: We have proven results with customers: 25% - increase in maternity patients 600,000 - installs 160 - times app used in first pregnancy, ?4 times per week 30% of app users are not yet pregnant, still doing their research 28 installs in 3 days from recent social media marketing campaign 2400 installs in New Orleans metro area over one yearProgress to date:
App and Social Media campaign have been rolled out with 8 hospital customers. 5 other customers have purchased our system and are in the process of rolling out.
Customers leverage our proven app engagement and social media marketing to reach out to targeted potential patients.
Creator: Jeffrey Bonar
Location: New York
Bio: Jeffrey Bonar has spent his entire career at the cutting edge of applying advanced software technologies to solve human needs: how can cutting edge technologies best serve the needs of companies and users. His experience listening deeply to real needs, and addressing those needs with practical software solutions includes work with small startups, mid-sized companies, and Fortune 500 corporations in fields including mobile software, customer relationship management, big data, artificial intelligence, training, and software tools. At IBM, Bonar led the team that delivered the first version of WebSphere.
Hospital Affiliation: none
Advanced Degree(s): Ph.D
How We Address the Mission of The Challenge(s)
Totally Pregnant Overview
Totally Pregnant is a customizable and brand-able white-label pregnancy app delivering education, reminders, resources, and tools for moms and young families.
The app is fun, friendly, and easy-to-use. including clinical advice, lifestyle suggestions and playful features. Our 3D animations of the developing baby are watched 40,000 times per month. We have 600,000 installs and 13 hospital customers. Moms use the app 160 times during their pregnancy, 4 times per week.
30% of our users install the app BEFORE they are pregnant — a crucial opportunity for delivering pre-pregnancy interventions.
With the app tied to a national social media campaign, we delivered 2400 NO installs and 190,000 views. 10x that reach is possible with a NO focused campaign.
The app content is interactive and customizable with our centralized content management database. Our conception, pregnancy, and post-partum content changes week-by-week, and can adjust based on medical conditions, EMR links, wearable data, zip code, in app clicks, and videos watched. Different variations of the content can be delivered for specific cultural and linguistic groups.
Social Determinants Data Challenge Totally Pregnant is the perfect platform for gathering social determinant data and delivering interventions. As moms are using the app 4 times per week, data can be gathered based on their zip code, which services and providers they click on or call, which videos are watched, and what text content is reviewed. Beyond that, the app is designed to deliver regular reminders and suggestions. How moms respond to the reminders also provides social determinant data. Furthermore, the notifications, questions, and reminders are delivering customized content to moms using the app. Responses to those prompts also provide social determinant data.
The power of the Totally Pregnant platform will strongly support the kinds of assessments and interventions desired by Ochsner Health System and Blue Cross and Blue Shield of Louisiana. We look forward to working their social determinants teams to leverage the compelling user interface and interactivity of Totally Pregnant.
Access To Care Challenge Totally Pregnant already reaches to women considering pregnancy (30% of the installs are not yet pregnant). Moms love the app and use it 4 times per week. When promoted through our social media campaign, the app will reach well beyond women who already have insurance and relationships with providers.
Totally Pregnant is the perfect platform for delivering access to care. For example, the app lists nearby providers and clinics sorted by how close they are to the user and what kinds of services are needed. Once a provider or clinic is selected, appointments and phone calls can be made directly from inside the app. Similarly, moms can sign up for services like breast-feeding coaching, risk-factor screening, parenting classes, and other relevant services right from inside the app.
Weekly articles and reminders can be customized to educate users on insurance programs. The tools section can provide interactive and friendly applications. As moms are using the app 4 times per week, suggestions for care and services can be made based on their zip code, which services and providers they click on or call, which videos are watched, and what text content is reviewed. Beyond that, the app is designed to deliver regular reminders and suggestions.
Real Time Results Challenge The Totally Pregnant app can easily extended to manage and collects real-time data from wearable sensors (Fitbits, Apple watch, etc.). With data collected, the app already supports adjusting content delivered based on particular conditions. For example, the app content can adjust if a woman is obese or diabetic. Similarly, if they are experiencing high blood pressure or a fever, the app can make recommendations. Because the content of the app is proven compelling (used 4 times a week) our moms are more likely to gather sensor data and respond to suggestions based on the data gathered.
Note that 30% of our users install the app BEFORE they are pregnant — a crucial opportunity for detecting risk factors and making care recommendations before and in the early stages of pregnancy.
Weekly articles and daily reminders can be customized to educate users on their condition, suggested diet, and other clinical recommendations. As moms are using the app 4 times per week, suggestions for care and services can be made based on their zip code, which services and providers they click on or call, which videos are watched, and what text content is reviewed.
Affordable Choices Challenge Totally Pregnant is the perfect platform for empowering moms to make smart healthcare decisions. The app content is interactive and customizable through a centralized content management database. For example, the app lists nearby providers and clinics sorted by how close they are to the user and what kinds of services are needed. Once a provider or clinic is recommended by the app, or selected by the mom, appointments and phone calls can be made directly from inside the app. Similarly, moms can sign up for services like breast-feeding coaching, risk-factor screening, parenting classes, and other services right from inside the app.
New Orleans and Our CompanyEveryone in our company LOVES New Orleans. We would love to have a tighter connection.
Help us find best new ideas to fund by telling us what you think. Your feedback goes straight to the team behind this project in private, so tell them what you really think.