The problem we solve: As the healthcare industry transitions toward a value-based care reimbursement model, there is a greater focus on accountability and the transparency of clinical quality and performance. Enhanced communication between healthcare systems and patients that provides educational and actionable content will lead to more efficient care at a lower cost. Chronic Disease management especially for people with diabetes especially with nutrition, medication adherence, lifestyle changes etc. is a very real challenge in healthcare today. In addition so is helping & keeping track of patients who have risk factors for developing diabetes with proper nutrition, exercise etc. which help to reduce these risk factors.
About our solution: Diabetes connect seeks to create a care coordination tool that incorporates virtual visits, an easy to use nutrition platform as well as remote monitoring tool which allows providers to stay connected with their patients and provide alternative touches when they are not within the four walls of their clinic. Certintell’s mobile health tool would offer integrated features to proactively improve care coordination and health outcomes while reducing the overall cost of care.Progress to date:
We currently have the virtual visit platform, nutrition and wellness application and remote monitoring devices and would like to be able to work on creating an integrated app that would work as a diabetes monitoring platform.
Creator: Huzefa Dossaji
Bio: Huzefa has been a resident of New Orleans since 2002 and has worked in both the health care and education space. He is passionate about helping to improve access to care for the underserved.
Biography: Benjamin is the founder and President of Certintell. Benjamin most recently was a Product Manager for Genentech focused on the FQHC market and HEP C. Moreover, he helped implement a Telemedicine program while at Genentech (Project ECHO), which connected University of Iowa Hospital & Clinics specialists to rural patients and their practitioners.
Advanced Degree(s): MBA
Create Efficiency Through Patient Engagement
Certintell’s uCare Connect platform-Diabetes Connect is the next step in connected, patient health care that provides greater accountability and access to performance metrics. This transition requires healthcare providers to engage their patients to become active participants in their own health. Our integrated tools can proactively improve care coordination and health outcomes while reducing costs. Certintell uCare Connect will help monitor and motivate adherence to multi-component medical regimens and send adherence reports to clinicians of the type and frequency they desire.
Technology To Improve Communication and Outcomes
Our innovative HealthCoach Dashboard is a portal that expands the delivery of care outside the four walls of the clinic. By connecting a designated care provider or health coach with patients, Certintell allows for direct engagement to monitor and provide feedback on specific meal and activity plans.
Real-time, simplified logging of food and activity
Analysis of nutritional content for any food, recipe or meal
On-demand access to customized food plans that meet lifestyle preferences
Mobile technology for anytime, anywhere access
Direct coaching from care providers
Telehealth virtual waiting room
Patient mobile apps
Certintell’s uCare Connect platform & Diabetes Connect tool is a technology solution for health coaches, dietitians, and other healthcare professionals to efficiently manage and promote health outcomes with their managed populations. Our tools for food and activity logging integrate with clinician’s existing technology and workflow, adding an advanced nutritional analysis and personalized engagement solution. We give clinicians the tools to enhance weight-loss outcomes, manage chronic health condition and meet individual personal health and fitness goals. Certintell’s uCare Connect features planning and logging of food and activity wrapped into a user-friendly interface that is accessible via iPhones, Android phones, or any web enabled device. To further enhance compliance and outcomes, our HIPAA secure two-way health coaching platform, interactive video/chat, and secure messaging facilitates engagement directly between patients and providers. With Certintell, providers can efficiently lead diabetic patients towards healthier lifestyle management.
As the healthcare industry transitions toward a value-based care reimbursement model, there is a greater focus on accountability and the transparency of clinical quality and performance. Enhanced communication between healthcare systems and patients that provides educational and actionable content will lead to more efficient care at a lower cost. Certintell’s mobile health tool offers integrated features to proactively improve care coordination and health outcomes while reducing the overall cost of care.
Certintell's uCare Connect Care Coordination by helping to engage with patients when they are not within the four walls of the hospital or health center can help reduce the cost of uneccessary ER visits as well as hospital readmissions.
Our target market is the Safety Net Market. The Total Market Opportunity for the Safety Net Market with 200K Providers and $150 per provider/month licensing fee is $360M (Agency for Health Care Research and Quality-Module 2 working with safety net practices-www.ahrq.gov)
Projected 3 Year Growth
50K Medicaid FQHC Providers x $150 per provider per month = $90M annual recurring revenue opportunity. We expect a 20% market sharer in 3 years and therfore expect ARR of 17.5 M
How We Will Make Money
We are a software as a service company and our revenue is based on licensing our software on a per provider per month basis. We would license our virtual visit/care coordiation tool for $150 per provider per month.
As the shift to value based care occurs our SAS models affords health centers and hospitals with an affordable solution that can help to monitor patients with diabetes and other chronic conditions and reduce the cost of health care in the short and long term.
About our Competition
While there are quite a few telehealth or virtual visit companies none of them focus specifically on the safety net population. What seperates us from the competiton is that we are the only platform that incorporates a robust virtual vist solution with EMR integration, a chronic disease management tool as well as virtual interpreting service.
We have focused our solution around the triple AIM specifically with our technology around improved patient engagement, population health and lowering costs and to our knowledge none of our competitors are providing this.
Progress with Customers to date
We have interest from channel partners and partnerships with the National Association of Community Health Centers, California Primary Care Association, Louisiana Primary Care Association and Northwest Regional Primary Care Association to name a few who are interested in helping adopt our solution in Community Health Centers and Federally Qualified Health Centers.
We currently are post revenue with our uCare Connect virtual visit platform being utilized in a number of health centers around the country.
New Orleans and Our Company
Certintell's VP Huzefa Dossaji has been a resident of New Orleans since 2002 and has deep roots in this community. Certintell is a social impact company and we have a partnership with the Louisiana Primary Care Association to help improve access to care for patients of community health centers in the state. We are committed to serving the New Orleans Community and the people of Louisiana as we strive to help provide better health outcomes especially for the underserved.
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