MedCred: Smart Credentialing

by Tricia Steele

Unifying schools, hospitals, and students to improve the healthcare pathway, increase compliance, and reduce administrative burden.
Rome, GA United States HIT Medical Education MedStartr Ventures challenge

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About our project

The problem we solve: Credentialing is required for every healthcare student, volunteer, contractor, or practitioner but the process still requires piles of paperwork, numerous file exchanges, and even faxes. Coordination across the hospital or healthcare system is often clunky, redundant, non-uniform, and impossible to audit. Schools and HCOs need a common platform to facilitate scheduling and enforce accountability for student success. As the demand for medical students rises across all positions, this problem will only get worse. Hospitals must be able to scale credentialing efforts efficiently and better utilize student rotation data to support recruiting and education efforts.

About our solution: MedCred provides a uniform platform to coordinate all required credentialing efforts from schools, learning coordinators, preceptors, unit managers, health, security, and IT to efficiently process all records securely, assign badge numbers, enforce proper EMR access, all while providing easy and intuitive process for the student or staffer and maintaining HIPAA compliance. Learning coordinators can manage school contracts, support schools that provide their own documentation, and access better background checks and drug screens within the portal. Users can send and track credentialing documents (even PHI), even if those outside our platform, and conduct background checks and drug screening at lower rates and track every time they are viewed. Hospitals can generate reports of all students scheduled at any time across multiple variables, comply with General Commission requirements, measure student engagement with their institution, and report on key ROI factors.

Progress to date:

The MVP solution was built and paid for by a public teaching hospital. After the first year of implementation they agreed to launch the product to market as a joint venture and continue advising on the product and supporting sales and training efforts. 

Our first customer was the largest hospital system in Georgia with 20,000 team members throughout 11 hospitals and 225 medical office locations. 

Our platform has helped credential more than 4,000 students. 

About Our Team

Creator: Tricia Steele

Location: Georgia

Bio: B.S. Physics with minors in Mathematics and Philosophy Founder & CEO, SAI Digital Software solutions company, specializing in applications for enterprise and regulated industries. Co-Founder and President, Makervillage Non-profit co-work and startup community nurturing creatives in NW Georgia. Awarded Entrepreneur of the Year, Berry College Alumni Department, 2016 Winner, SBA Accelerator Grant 2015

Title: Founder & CEO

About Team Members

Sean Brewer
Software Engineer, B.S. Computer Science, and minors in Mathematics and Music
Biography: Sean's love of problem solving, 5+ years HIPAA-compliant development, and commitment to productivity make him a vital part of the SAI team as we continue our growth as a healthcare technology provider. His professional background spans software development, system administration, and data management.
Title: Software Engineer
Advanced Degree(s): B.S. Computer Science, and minors in Mathematics and Music
LinkedIn: https://www.linkedin.com/in/sean-brewer-8343163b

Chris Lynch
Software Engineer, B.S International Relations, and minors in computer science, mathematics, and modern languages.
Biography: A lifelong learner, Chris spent his childhood tearing apart computers, hacking on Linux, exploring theoretical physics, studying foreign languages and soaking up computer languages. After graduating Georgia Tech magna cum laude, he hopped around the globe helping Fortune 500 such as Mylan, Merck, Georgia-Pacific, Mars Chocolate, and Dr. Pepper Snappleclients deliver fiendishly complex projects. Now he's back to his original passion of wielding code to deliver beautifully functional products.
Title: Software Engineer
Advanced Degree(s): B.S International Relations, and minors in computer science, mathematics, and modern languages.

About Our Company

SAI Digital

Location: 252 N. 5th Ave SW
Rome, GA 30165

Founded: 2008

Website: http://medcred.io

Other link: http://saidigital.co

Product Stage: In the Market

YTD Sales: $250,000..1M

Employees: 3-5

How We Help Patients

Managing people and paperwork is the very unsexy side of healthcare.  However, I have come to believe that shifting towards smart, intuitive, and delightful tools within the most mundane but required elements of the healthcare operation will have the effect of driving technological adoption for patient care.  If we can impact the experience that hundreds of thousands of med tech, nursing, physician, and other students have during their intitial engagements with healthcare, then I believe we can create healthcare practitioners that better understand the value of software to make lives easier rather than harder.  They will, in turn, demand these kinds of experiences for their practices and patients.  

How We Help Physicians

Physicians, nurses, and departmental managers are often directly working with students within teaching institutions. There are many very practical ways the MedCred student portal will improve the daily lives of those working with students:

  • Special Access Area Dashboards - Keep a monitor up in the OR or ER, Physician's Lounge, or other special access areas to see daily scheduled students that have been approved and ability to access key contact information. These dashboard views do not require login and are only accessible from within your hospital. 
  • Preceptor Rotation Management - if you serve as a preceptor or teaching faculty or regularly agree to host observers and other medical students, you will have access to your own management tools to keep track of your requests and assigned students as well as complete your own credentialing process using the same easy tools. 
  • Unit Manager Rotation Scheduling - Better enforce your desired schedule for student rotations and see visual calendar of schools, instructors, and students who will be on-site. 
  • Unit Manager Review & Recruit -  provide comments related to any student for follow up by preceptor and mark candidates for recruiting outreach when you spot talent or high performance potential. 

How We Help Hospitals

Our pilot implementation realized a reduction of 7 emails, 15 sheets of paper, and approximately 45 minutes per student. For this hospital hosting approximately 1,000 student rotations a year, this represented a savings of 750 man hours across the organization.  For all of our early customers, the staff entrusted with credentialing has experienced decreased overtime, blood pressure, and stress.  The result was that credentialing staff could look up from their desks, folders, and spreadsheets to reach out to students proactively, work more closely with schools to improve processes, and contribute meaningfullly to the hospital's recruitment effort to identify top candidates or prospects even as early as high school and work to improve training efforts. 

Hospitals who free more of their staff to engage meaningfully in the work of the organization rather than process paperwork will see increase in recruitment and retention. By reducing friction across departments and encouraging collaboration on a unified platform, hospitals can drive innovation of processes from within by allowing staff the ability to identify potential problems early and generate more creative solutions.  By using a trackable platform for managing students, HCOs can understand the best paths to the best future employees and connect the data between schools, student activities and performance, and later clinical performance. 

Got an idea of how we could help you? Contact us through the link above and let's explore.  We have solved several fundamental challenges related to managing people, requirements, roles, and assets and can see many opportunities for these solutions to apply in other areas of hospital operations. There's no crazy idea. 

How We Help Partners

MedCred is fully integrateable and could partner with other HR, LMS, or Registration software tools to offer more value to hospitals, schools, and students. We will consider reseller programs or software partnerships individually as we ramp up over the next year. 

Academic Institutions

We know that academic institutions face many logistical challenges in managing student background checks, drug screening, credentialing, scheduling, and requirements for graduation.  We are looking for five pilot academic institutions, which may include with 2-year, 4-year, and postgraduate programs either public or private.  We would absolutely love to partner with you to solve the unsexy, logistics problems and improve your students' experience.  We want to help you, so if the pilot as described doesn't fit, contact us at the link above so we could discuss your needs. 

 

Challenge Mission

Market Size

The Total Market Opportunity (TMO) represented by automated student credentialing market is defined by the number of academia-related hospitals with a need for our software at a justifiable price point. 

According to the American Hospital Association, there are 4,926 Community Hospitals that have a relationship with academic institutions in some capacity.  Based on our experience, typically one-half of institutions that accept students have dedicated resources and defined this to be critical to their mission (versus those that accept one off rotation requests directly with a physician or other professional).  Based on analyst assessment at Gartner, healthcare organizations typically spend between 10,000-50,000 per year on software related to credentialing and access control. 

This results in a TMO for our platform to be in excess of $24B.

Projected 3 Year Growth

We intend to achieve 7% of the hospital market within three years. This will produce $6M in revenue with 90% gross margins as SaaS business model. 

We will expand our platform to include modules that integrate recruiting efforts, job posting and applicant submission, new hire employee onboarding, training, and tuition reimbursement programs. 

How We Will Make Money

We are an Enterprise SaaS business model with a twist. HCOs pay an initial onboarding/setup fee and commit to an annual subscription fee.  Student users pay for background checks and drug screenings as required and we make a healthy margin through partnership with provider that we access via API. As our volume of students conducting background checks increases, our margins increase. 

About our Competition

While MedCred is presently a leader in online, automated credentialing, there is no reason others can not follow in our footsteps, especially those already involved in some form of credentialing such as VendorMate/GHX. Our closest competitor is CredentialLink, which only provides secure storage of uploaded documents.  They have not developed the full platform that includes front-facing website, online form submission, integrated background check and drug screening, and multi-department processing and queue system.  

Innovation Details

Intellectual Property Summary

We have not invented a unique idea that requires a patent. We have, however, developed a unique form of expressing the idea of dynamically rendered forms and dynamic pairing of assets and user types.  As an original work, copyright protection extends to our source and object code, as well as certain unique original elements of the user interface. As such, we have the right to copy the software, create derivative or modified versions of it, and distribute copies to the public by license, sale or otherwise. Anyone exercising any of these exclusive rights without permission of us as the copyright owner is an infringer and subject to liability for damages or statutory fines. In the case of software created by an employee in the course of his or her employment, our "work made for hire" is protected by copyright law for seventy-five years from publication. Additionally we consider several key elements of our code and integration with various tools, libraries, and vendors as trade secrets and have protected them as such with appropriate employee and vendor agreements. 

Finally, we believe that the experience of building several custom operational applications within healthcare organizations has provided us a unique understanding of the process of implementation of software across multiple departments within regulated environment. This is not protectable knowledge per se, but it does represent a strong competitive advantage. 

Patent Link
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Clinical Information

N/A

Regulatory Status

N/A

How we will use the funds raised

Funds will be split between several key areas of product development where we have tremendous demand: scheduling and training modules, abstraction of models to offer credentialing management of contractors and physicians, and finally, implementation of evaluation tools for preceptors, students, and unit managers.  These represent the key areas demanded by existing customers and strategic to the overall product roadmap. 

Thank You

I have been pursuing the work of improving healthcare applications for nearly five years. In addition to our work in credentialing, my phenomenally talented team has built and managed tools for physician recruitment, new hire onboarding, employee evaluations, as well as integrated control of CMS, intranet, and mobile applications.  However, this year, our efforts became more personal.  I experienced a rare condition that required four hospital stays, three surgeries, and the collaboration of physicians across specialities, systems, and cities. I saw up close and personal the extreme burnout of physicians and clinical staff due to required use of clunky technology. And I experienced the tremendous challenge of sharing medical information across systems and specialties. In fact, our "Send and Track" tool allowing HIPAA-compliant file transfer was built entirely for my use at first. I am deeply passionate and committed to transforming the use of software technology within healthcare.  And I truly believe that we have to start with the earliest experiences of future healthcare personnel in order to create meaningful, natural connections between software and the delivery of patient care and ultimately, the improvement of lives. 

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