by Paul Lobel
The problem we solve: Sinusitis affects about 1 in 7 adults in the United States, or 30-35 million people and is treated with OTC brands such as Afrin®, Dristan® and Sinex®, but they all contain HCL. A drug that causes “rebound effect” which means the more you use it, the more you need to use it which eventually causes addiction. Nasal hygiene category is growing significantly as people become more aware that keeping their nose clean is as important as the daily brushing and flossing of their teeth.
About our solution: :SINUSAVE® can help relieve the nasal discomfort associated with sinusitis, colds, flu and pollution. The all-natural, drug-free nature of the product means that it can be used daily across the population to keep the sinuses clean and moistened, contributing to overall wellness without the rebound effect caused by products with HCL.Progress to date:
Dozens of friends, relatives and acquaintances tested the formulations for 8 months prior to release for sale in April 2108. Consumers have purchased more than 4,000 bottles over the past 9 months. All report similar results...sinus pressure gone, headaches gone, sleeping through the night, not getting head or chest colds; and those who travel a lot on commercial airlines report far less dryness & discomfort during and after their flight.
Yes, this is anecdotal commentary and not from formal studies...it is compelling none-the less.
So, why bring it to market? A few reasons:
Drug laden nasal sprays can and do cause more harm than help
They cost out of sight...anywhere from $9 to $20 per ounce at retail
Homeopathic, other OTC and prescription sinus sprays up to $36 per ounce
And an “inhaler” retailing for more than $78 per ounce!
Clearly our customers are pleased to finally be able to use a true all-natural, saline free ABSOLUTELY DRUG FREE product available for @ $9 per fl. oz. MSRP.
Creator: Paul Lobel
Bio: Founder and CEO of Sinusave Nasal Health, Inc. With more than 50 years’ experience in sales and marketing products and services to large corporations and retail consumers. Developer of four unique formulations of all natural drug free nasal hygiene spray mist for the entire family ages 3 and up.
Target Market / Size: Drug Store News reports as of Feb. 2017, the nasal spray category revenue through pharmacy sales is $1.2Bn. Sinusitis affects about 1 in 7 adults in the United States, or 30-35 million people. Add in chidren over the age of 3 who suffer from nasal cogestion the number of sinus infections anually grows to more than 80 million. The nasal hygiene category is growing significantly as people become more aware that keeping their nose clean is as important as the daily brushing and flossing of their teeth. Annual revenue for the top five selling decongestant nasal sprays containing HCl exceeds $200M each.
Projected 3 Year Growth
Sales / Marketing Strategy: Customers are currently purchasing through our Shopify website. Our Amazon and Walmart.com presense will be activated before the end of March 2019. The company will attend trade shows and deploy SEO and SEM strategies.
Competitors: There are as many as 100 OTC brands identified by IRI, including Afrin®, Dristan®, Zicam®, Sinex® and Primatene®. Our barrier to entry is obtaining brand recognition and distribution in retail pharmacy and small indepenent natural product stores as well. Our plan includes contracting wtih a national sales force to position the brand with the category buyers in the 90,000+ retailers and wholesalers in the US and Canada.
Customers - Current / Potential: The product is currently sold in 120 Ingles Markets superstores, Anthony's Health Hut & Restaurant in Lakeland, FL, Honey Bee Natural Foods, Brownwood, TX, Brookville Pharmacy, Brookville, MD & Chevy Chase, MD and Glen Echo Pharmacy (CARE) in Glen Echo, MD, and on the Sinusave.com web site. Our sales strategy is heavily focused on sales through our web site supported by a robust social media presense; Twitter, Facebook, Instagram, Pinterest, etc. and on retailers and wholesalers in the United States, including national customers in the Food, Drug and Mass channels such as Walgreens, CVS, Kroger, Albertsons/Safeway, Target and Walmart.
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