MedAux: Patient engagement and reducing hospital readmission

by Elnaz Sarabchian

An intelligent platform providing personalized patient-education, catching patients at risk, & reducing preventable ER visits & readmissions.
Bronx, NY United States Diabetes Hospital Solutions

All Team Company Patients Physicians Hospital Partners Mission Innovation Details Supporters Comments Updates

About our project

The problem we solve: More than 100 million Americans currently have one or more chronic illnesses. Given the changing ethnic demographics, the aging of the U.S. population, and advances in treatment, the prevalence of chronic illnesses will continue to increase. It is also clear that the quality of care for a variety of chronic illnesses is suboptimal. These issues have already begun to tax health care systems. The current solutions, however, have limitations that lessen their likely long-term impact. Specifically, they are often short-term, are not evidence-based, are not integrated into primary care, frequently pay only scant attention to self-management support and training, and are almost always directed toward a single chronic illness. According to the data, patients forget 86% of what they learn from their doctors, 30% of medications are never filled and 50% of medications are not taken as prescribed.

About our solution: MedAux helps hospitals to implement & optimize patient-education faster & more efficiently. The platform is powered by artificial intelligence that matches the best patient-education materials with the patients' age, diagnosis, & language. We provide doctors a library of patient-education videos that incorporate best-practices for adult learning, health literacy, etc. Doctors can prescribe educational packages (videos, images, articles) through EHR. Patients are notified automatically via SMS, Email, or mobile notifications. We identify patients' actions in real-time, & intelligent algorithms alert healthcare team for patients at-risk of ER visits or readmissions, helping the care team to be proactive in catching patients off-track. Doctors can communicate and reach out to the patients via MedAux HIPAA compliant web/mobile messaging. MedAux integrates into the hospital's EHR, improves patients' activation measure, & compliance with no additional burden on the healthcare team.

Progress to date:

The web and mobile app are launched, and we are running a pilot study with 1200 asthma patients.
The platform is scalable for all specialties with a specific focus on diabetes.


About Our Team

Creator: Elnaz Sarabchian

Education: Hofstra University

Bio: Elnaz Sarabchian, CEO & co-founder at MedAux is a doctorate in educational technology from Hofstra University. She started MedAux company with her husband, Behzad Jazayeri, MD. Her passion is to solve problems by using technology and innovation. Elnaz previous company, ReLinking, is integrated into Research Center at Tehran University of Medical Sciences.

Title: CEO

Advanced Degree(s): Ph.D

About Team Members

Behzad Jazayeri
Doctor, MD
Biography: Behzad Jazayeri is a physician, published researcher, and inventor with numerous international awards. He earned his MD at Tehran University of Medical Sciences in 2013. Behzad’s passion is healthcare innovation, quality of life improvement, and personalized care. He has been selected as the top research award winner by ​AOSpine international community of spine surgeons in 2015. In 2013, Behzad founded ReLinking, an application for Iran's medical student research market. In United States Medical License Examinations, Behzad scored among the top 10%. He has published two books, and more than 40 articles in peer-reviewed journals including Urologic Oncology, European Journal of Spine, Cancer Epidemiology, Neuroepidemiology, Urology (Golden Journal). Currently, Behzad is a researcher at Lenox Hill hospital at NYC.
Title: Doctor
Advanced Degree(s): MD
Twitter: @behjaz

Ali Alavi
CTO, Ph.D.
Biography: Ali Alavi is a Ph.D. in computer science with more than 20 years of experience in machine learning & product development.
Title: CTO
Advanced Degree(s): Ph.D.

About Our Company


Location: 2500 Johnson Ave
Bronx, New York 10463


Twitter: @askmedaux

Product Stage: Ready

YTD Sales: Working on it

Employees: 3-5

How We Help Patients

MedAux is aimed to reduce complication rates in diabetes patients. Reduction in complications not only reduces the direct cost of chronic disease to the health care but also reduces the burden of chronic diseases on the society. On the other hand, reduction of chronic disease complications has a direct and robust impact on not only increasing the lifespan of patients but more importantly increasing the quality of life of patients. In all, the changes in the behavior, knowledge, and attitude of patients dealing with chronic diseases are of utmost importance for the next generation. The changes in diet, exercise, and lifestyle of parents have a direct impact on the children. This impact ensures a healthier society in the future.



How We Help Physicians

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MedAux partners with health systems to optimize patients' self-management skill, increase patients' education, and reduce preventable ER visits or readmissions.

We provide a number of solutions such as remote patient monitoring, patient-education, identifying patients' actions in real-time and quantifying costs for all payers.



How We Help Hospitals

Providing patient education and active engagement in hospitals result in:

  • Reducing 60% re-admission to the hospitals
  • Increasing PAM score
  • Improving CAHPS® Hospital Survey scores
  • Improving patients' self-management & outcomes
  • Enhancing market share and competitiveness
  • Increasing adherence to the treatment & reducing malpractice


How We Help Partners

Value-based care is shifting increasing responsibility for quality and cost to providers, hospitals and health systems. Healthcare organizations need more scalable ways to deliver better care across the continuum.

Our mission is to give every patient the best health outcomes. We are clinicians, educators, and engineers leveraging health-literacy, data, and technology to improve patient engagement and care coordination across the care continuum.



Challenge Mission

Market Size

The patient engagement solutions market is expected to reach USD 18.68 billion in the USA by 2024.



Projected 3 Year Growth

We intend to achieve 10% market penetration within three years with gross margins at 70%. This will produce $3M annual recurring revenue by the end of 2019


How We Will Make Money

While we believe our platform is extremely useful for innovators and the four main stakeholders of healthcare innovation (Patients, Providers, Partners, and Institutions) we believe the greatest opportunity for our company is to work with hospitals, performance provider services, and large physician groups. We charge $24k annual subscription fee per department in a hospital.


About our Competition

While MedAux is presently unique, there is no reason others can not follow in our footsteps. We are building MedAux advisory board with strong connections in the industry. We are planning to protect our technology (AI algorithm) through filling a patent. Our platform is designed in a modular format which enables us to expand fast.


Progress with Customers to date

We have raised our seed round from NYU StartEd accelerator program in September of 2017. We are raising $750k seed round.



New Orleans and Our Company

We are based in New York at the moment and had the chance to meet Sally Lindsay and Louis David during the MedMo17 event, in which MedAux was among the award winner companies. We will move the operations to the New Orleans if MedAux gets selected in the challenge. This way we will focus and understand the needs of the community and provide the solutions that match best to those needs. Through our circle of friends, we have heard great feedback about the New Orleans health system and cannot wait to be part of the movement.

Innovation Details

Intellectual Property Summary

We are training AI to automate and send personalized patient-education materials. These algorithms will be filed as patents under the company. We are in the process of training AI algorithms.




Clinical Information

The evidence supporting the role of patient education in the improvement of patient outcome and reduction of healthcare cost is substantial. In a meta-analysis of 42 studies with 13,071 diabetic patients, the groups of patients receiving self-management educational materials had 26% lower risk or mortality. Patients receiving repeated educational materials had 29% lower risk of death as well (He et al. 2017). According to a study funded by the Agency for Healthcare Research and Quality (AHRQ) it is shown that patients who have a clear understanding of their after-hospital care instructions, including how to take their medicines and when to make follow-up appointments, are 30 percent less likely to be readmitted or visit the emergency department than patients who lack this information.

Engagement of patients in their care has shown to reduce medication error (Kim et al.). In another review of 14 papers, Yasmin et al. revealed evidence of improved adherence, as well as health outcomes in disease management, using mobile communication technology. Significant improvement has been found on adherence with taking medicine, following a diet and physical activity advice, as well as improvement in clinical parameters like HbA1c, blood glucose, blood cholesterol and control of blood pressure and asthma.

Kim et al. Patient. 2017 Aug 9. doi: 10.1007/s40271-017-0270-8.

BMC Med Inform Decis Mak. 2016 Apr 22;16:46. doi: 10.1186/s12911-016-0286-3.





Regulatory Status

No FDA clearance required. The platform is compliant with HIPPA regulations.




How we will use the funds raised

1) Integrating to EHR

2) Expanding current AI to decision support technology

3) Integrating Telehealth

4) Marketing




Thank You

Healthcare system is moving from "free for service" to "fee for quality" both at the public and private sectors. We are a group of doctors working to increase the quality of care and reduce healthcare costs. We believe technology is a great tool to replace the printed patient-education pamphlets and promote support and engagement in the patients.






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Elnaz Sarabchian
Hofstra University

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