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DrugStars: DrugStars

by Claus Moeldrup

All Team Company Patients Mission Innovation Details Supporters Comments Updates

About our project

The problem we solve: Adherence to medicine is a huge problem both to patients, healthcare systems and to pharma - we help all 3 parties in a win-win-win setup.

About our solution: “Imagine if every dose of medicine taken worldwide generated a donation to better health care! That is the vision of the DrugStars global movement” Claus Møldrup, PhD, former professor of social pharmacy, founder @ DrugStars. Just take your medicines as prescribed by your doctor, and you will earn stars – therefore DrugStars. The DrugStars app lets you use the stars to activate donations to charities – and it’s free. The conversion from stars to real money is sponsored by pharma companies, in that sense DrugStars is the Robin Hood of healthcare. In addition, we also offer you access to health-care vouchers that support your life with your disease. You will get a reminder to collect your stars at the time you have entered as your time to take a dose of medicine. You get stars for reviewing each of your medications – only eight short questions. You get stars for signing up for news on surveys and clinical trials.

Progress to date:

DrugStars is alrady in the market, with users, patientorganisations and pharma in Denmark. Next up is Sweden, Norway, Finland and US

About Our Team

Creator: Claus Moeldrup

Location: Hovedstaden

Bio: Former Professor in social pharmacy at University of copenhagen Former Professor in medical marketing at INSEAD Former big pharma executive

Title: CEO

Advanced Degree(s): PhD

About Team Members

Claes Rasmussen
Marketing Director, -
Biography: 30 years in advertising also pharma marketing
Title: Marketing Director
Advanced Degree(s): -

Finn Overgaard
Interaction manager, -
Biography: Used to handle Eurobonus program for SAS
Title: Interaction manager
Advanced Degree(s): -

Poul Clements
UX/UI director, -
Biography: 28 years experience in UX/UI
Title: UX/UI director
Advanced Degree(s): -

Martin Palmbæk
PR Director, -
Biography: former GM international stakeholder relations @ Maersk
Title: PR Director
Advanced Degree(s): -

Jesper Kilbæk
CFO, -
Biography: former GM banker
Title: CFO
Advanced Degree(s): -

About Our Company

Location: Danneskiold-Samsøes Allé 41
Copenhagen, 84 1434

Founded: 2016



Product Stage: In the Market

YTD Sales: Less than $250,000

Employees: 5-10

How We Help Patients

All patients can be included and benefit from getting reminded to take the medicine. 

All patients get rewarded with "DrugStars" that can be donated to charity.

All patients get healthcare vouchers in return for donation

It is all free for the patients.


All patient organizations can be included in the DrugStars platform – for free.

Imagine that your patient organization get financial support every time a member take their medicines as prescribed, and you could get new members by through the social media interaction involved in the DrugStars platform.

1000 yearly users that donate to your organization generate 10.000 USD in return

Challenge Mission

Market Size

The market for adherence, and business intelligence on real life patient experiences is  USD 5.2 Bn

Projected 3 Year Growth

We will be 1.000.000 full year useres by the end of 2017 and that generates a revenue for USD 20 mio. we will grow 40% each year. 

How We Will Make Money

Big data on patient adherence is the key to future innovations, and big pharma is our customers.

A mark up on donations og 30% is also keeping the wheels running. 

About our Competition

PatientsLikeMe, MangoHealth

Innovation Details

Intellectual Property Summary

we have a TM pending on DrugStars - but everything is open access.

Clinical Information


Regulatory Status

Not applicable 

How we will use the funds raised

Funds will be used to ensure that as many patients as posible in the world get access to DrugStars

Thank You

Please join us and become a part of the largest patient movement in the world 

Claus Møldrup, PhD, Professor in Social Pharmacy



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