WHO I AM: I discover trends and behavior patterns that: • Drive marketing actions • Increase customer retention • Lead to profitable new business for my clients WHAT I HAVE DONE: • Presented insightful marketing approaches/recommendations to clients, resulting in business growth and increased profitability. • Recommended actions, based on data analysis, leading to the development of strategic and comprehensive marketing plans. • Uncovered marketplace behaviors, trends and relationships that proved instrumental for clients (for-profit and non-profit) as they've grown their organizations, ranging from start-up to Fortune 50. • Distilled volumes of data into key findings that new ventures use to obtain funding, and established companies use to confidently execute go/no-go decisions. CURRENT FOCUS: • Generating sophisticated insights that trigger creative solutions for marketing consultants and agencies. • Providing, conducting, and presenting research for new ventures to attract funding. WHAT OTHERS SAY: • "Working with Joy was critical to our company's ability to best leverage our marketing dollars." • "Joy has consistently provided me with outstanding service for nine years and is a true partner." • "Joy persistently combed through volumes of data so that we could get our business started." • "Joy brought great depth of knowledge and expertise when working with our company, even coming in under budget." BOTTOM LINE: • Transformative marketing professional with a customized, analytical approach, who consistently delivers results that exceed client expectations.