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Ariel McNichol

Co-founder and CEO

SmartSpark Inc.

Computer Software, Greater Los Angeles Area

About Me

Currently leading, a personalized video platform that is transforming outpatient behavioral health. Behavioral science + machine learning + entertainment + social video. My background in using evidence-based behavioral science to dictate design choices began at one of my first jobs as a creative at Scientific Learning under Dr. Michael Merzenich (designing games for children with learning disabilities) and then at Forensic Technologies International. Then, I moved to the consumer market as a hands-on Creative Director, UI/UX'er creating innovative, award-winning experiences for companies like Apple, Lucas Arts, Disney and The Annenberg Institute. As an entrepreneur, I've co-founded multiple companies including, an internationally popular avatar-based portable profile that we grew to millions of users and successful partnerships with adidas and the NBA.