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The 8 P’s of marketing are a marketing mix formula used to identify and manage the many aspects that go into the process. It was originally developed by Neil Borden and is often called the "Borden Ladder" or "Borden Ladder of Success". The 8 Ps are as follows: Product, Price, Place, Promotion, People, Processes, Physical Evidence, and Publicity.

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blogger blogger

United States

About Me