THERA Inc. : Taking therapy to a new world

by Erin Bogdanski

We are developing nurturing spaces in virtual reality to provide environments for healing and talk therapy with avatar technology.
Emeryville, CA United States Mental Health Alternative Therapies AMIA2019 challenge

All Team Company Patients Physicians Hospital Mission Innovation Details Supporters Comments Updates

About our project

The problem we solve: 1 out of 5 adolescents will be diagnosed with depression in the US. Currently we are seeing a rise in suicidal ideation and self harming more then ever in our country. At this stage in our project our aim is to support teens and young adults who are suffering and to disrupt the over medicating of children . THERA is a distress tolerance tool which a youngster can use and have live counseling in virtual reality with a real therapist. The problem is many kids do not ask for help, or turn to their resources when in distress. However they feel more comfortable with technology and feel this is more anonymous. How can we reduce and prevent these suicidal and self harming relapses?

About our solution: THERA is providing live counseling in virtual reality using avatar technology. Our solution is to combine the concept of how youngsters feel more comfortable using technology and bridging that gap by incorporating real counseling in dyadic form. The client also has the option of customizing their avatar therapist to make it feel as comfortable as possible.

Progress to date:

We are in the beta testing process of our development. At this time we have a licensed clinician testing THERA with a teenager who suffers from severe depression and self harming. After 4 trials of using THERA in 50 minute session there has been an increase in positive emotions, increased energy and motivation. We are currently recruiting more therapists to test THERA and to eventually have our metrics response ready upon 12 sessions after using product. Our partners are medical advisors in the feild of VR. ( Dr. Skip Rizzo, Dr. Walter Greenleaf, and Dr. Vince Felleti). We held our first launch event where our advisors and members of the community came to experience the dyadic experience using THERA. At this time we are currently raising our seed funding to build and develop the new VR spaces in Unity and Web XR to support environment where clients can come to talk to their therapist in avatar form. 

I will attached both photos of the designs and as well links to our demos on YouTube and LinkedIn. 

About Our Team

Creator: Erin Bogdanski

Location: California

Education: Santa Clara University

Bio: I'm a psychotherapist who has launched a mental health start up called THERA Inc. I have been a mental health practitioner for 5 years with a background in helping high risk adolescents who are self harming and suicidal. I have work for community mental health, private practice and outpatient. I also have a background in law, business, tech and education.

Title: Co Founder

Advanced Degree(s): MA

About Team Members

Amit Jain
Co Founder and CTO , Master of Engineering
Biography: Amit is a seasoned entrepreneur and investor. Amit has a strong background in work flow strategies and front end development. Owning two medical device companies Amit has a strong solution based background in IT development for health care.
Title: Co Founder and CTO
Advanced Degree(s): Master of Engineering

About Our Company

Thera Inc.

Location: Apt. 524 5855 Horton Street, Emeryville, CA, 94608
Emeryville, CA 94608

Founded: 2016


Product Stage: Ready

YTD Sales: Less than $250,000

Employees: 5-10

How We Help Patients

We are providing spaces in virtual reality where patients can talk to their therapist to practice harm reduction, meditation and self soothing. Coming from a background as a clinician myself in the outpatient and inpatient settings in psychiatric care , I witnessed the epidemic of high suicial ideation and self harming behaviors in children and teens. This is an epidemic and we need to have more therapy and less over medicating. Since the system does not provide traditional therapeutic services , THERA bring immediate access to live counseling in VR and can be used in the hospital or in private clinics. These spaces are HIPPA compliant , discreet and have the advatage of using the VR technology to have a completely immersive experience. 

How We Help Physicians

We are providing virtual offices for theapist who can build their case load using THERA.  THERA provides an opportunity for therapist who can work from home or their private practice and build their practice on a VR platform. Therapists can book their clients using their laptop , smart phone or tablet and schedule their clients as needed. THERA also supports therapists who parents and can be more flexible around balancing family and work. 

How We Help Hospitals

We can provide as an adjunct tool for paitents in distress in inpatient and outpaitent settings. As well we can provide THERA to community mental health clinics and chemical dependency units to reduce risk and relapse. We provide both VR therapeutic spaces for patients and clinicians , as well can deliver telemedince through our product HIPPA compliant web conferencing. 

Challenge Mission


On our Board of Directors and advisors is Dr. Skip Rizzo of USC Center for Technologies, and Dr. Walter Greenleaf Stanford University 

We are also affliated with BrainStorm of Stanford University and RLab New York City. 

We are recently working on clinical trials with Cedars Senai Hospital in LA, Children's Hosptial LA , and the Oschner Innovation Lab, New Orleans Louisiana. 

Key Milestones Achieved and Planned

We have launched our VR envioronments to private practice clinicians. 

We also have the potentional pilot launch for product for Children's Hospital Dallas TX and to Intermountain Hospitals in Salt Lake City Utah. 


Our Competitive Advantages

Unlike other VR applications , THERA Inc. provides live counseling which is a social experience between the practitioner and the client. We also are using Heart Rate Variability to track continuous bio feedback with the client. 

Each environment is customized, as well we use avatar technology to customize the avatars based on client initiated feedback.  This reduces the amount of stigma and adversion to " talk therapy". 

Barriers to Entry

We have filed our provisional patent, and are strategically using our platform in private practice concepts. Exclusively we are working with pediatrics and adult psychiatry to help secure contracts in the telemedicine space. 


Funding, Partners and Alliances To Date

I ( Erin Bogdanski ) CEO have bootstrapped the company with a personal investment of 85K. We have just recently raised two seed raises with a total of 300K in total funding. These are angel investors , and we are currently raising about seed round before moving to first series. Our funding is primarily from the state of California , where we are located. 


Projections in the next 6 -8 months, between 80k -100k in sales revenue. 

Since we are launching to private practice starting September 8th in private practice , we are also implementing pilot sales to commerical hospitals. 

Our business model is based on subscription, and pracitoners purchase the Oculus Headsets at a reduced cost based on our partnership with Oculus. 

We are B2C adn B2B sales. 

Innovation Details

Intellectual Property Summary

We are in the process of patenting our technology once developed front end and back end has secured. We have a patent lawyer and since there are two pieces to our technology through front end development and back end development were are still in this stage. 

Clinical Information

We are beta testing at this time under the supervision of Dr. Skip Rizzo of USC Center for Creative Technologies. Are hypotheisis is after 12, 50 minutes sessions there will be an increase in positive emotions within the tester. We are not claiming to " cure" diagnosises but to provide distress tolerance and prevention. As we continue to recruit more clients ( children and teens) we will continue to beta test in environments attached on the previous page in virtual reality. 


Regulatory Status

We are not FDA approved. We are still in beta testing and are collecting our data as interaction user design feedback forms are provided to the client after the completion of each session. 

How we will use the funds raised

Funding will go to support the marketing and PR of product launch to market nationally,  development of the VR spaces, coders and HIPPA compliant encryption for the front end. Since this is a health tech platform funding will go towards the recruitment of licensed clinicians to continue testing and providing services in the VR rooms. Furthermore my hope is funding will go towards hiring the medical team, and to support our clinical advisors who are behind the project. 

Thank You

This is my personal message behind this project. I'm a psychotherapist who has worked in both private practice and in the medical model for five years. During the last two years I worked with children and teens who were 51/50 into inpatient environments and I would counsel these kids who were obsessed with suicide and self harming. As shift happened within me to ask " why are children thinking this way? " , what is happening to our youth who have no resilience or desire to get through hard times? As I researched and discovered the healing benefits of virtual reality as well as the impact of technology as a social platfrom to help kids feel connected, heard and nurtured I wanted to combine my profession with this tool. My hypothesis is that is we can teach and heal kids using virtual reality and provide nurturing space where they can talk to a licensed therapist that they will gravitate more to these enviornments because it using technology. With the feeling of being anonymous being in avatar form they may feel that they can ' open up" more in this space and trust the environment. Since the client can customize their avatar therapist this also provides a layer of feeling comfortable talking to a stranger and may even allow the client to develop report. For example , if a child who has extreme trauma may feel uncomfortable speaking to an older male therapist ( trigger) , that child can make their therapist look like their teddy bear. But the truth is behind the teddy bear is the actual therapist whose role is to provide talk therapy and interventions to support that child. The solutions to using this tool are endless and my hope is that eventually THERA will be used to not just help kids and teens, but also young adult, families, and the elderly. My hope is that those who are at end of life or pallative care can use THERA to go into spaces where they can practice meditation or prayer, or THERA could also be used to teach at risk populations to practice compassion, and reduce anxiety and depression.  For more information on our vision here is our company profile.

I just a therapist with a vision and backed by those who are passionate about using virtual reality for humanity. Thank you for considering us. 



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    Mary Beth Arzac posted on 19th September, 2019

    I really enjoyed listening to your concept and seeing a demonstration. As you are early in the process, have you thought about reaching out to 20-30 therapists with a survey? This small market research project might be a good validation to share with investors. Also, there is one typo, under the Progress to Date section, change feild to field. Thank you!

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Erin Bogdanski
Co Founder
Santa Clara University

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