• 51

    Backer(s)
  • $ 10,135

    pledged of $ 10,000 goal
  • 1815

    days ago
  • Funded!

    This project was successfully funded.

  • This project was successfully funded on 2012-11-01

About our project



Please watch our video and back braGGs.

At braGGs we’re passionate about giving breast cancer survivors and previvors who have undergone breast reconstruction after mastectomy (single or double) a bra that is comfortable and solves the numerous problems they may encounter with their new breasts.

Why are braGGs bras better than regular bras?

  • A built-in insert to eliminate gaps at the apex and create a natural contour
  • Stretch fabric that adjusts to fit for different cup sizes of individual breasts
  • Coverage for reconstructed nipples
  • Wireless design for unbelievable comfort
  • Additional side support and built-in “cup holders” to keep implants in place
  • A unique bottom band that is ultra-comfortable and does not slip upwards
  • Multi-position straps for regular wear or racerback
  • “Everyday” style is seamless for extra comfort & smooth look under clothing
  • “Demi” style is for an open neckline and a beautiful touch of lace
  • Patent-pending technology throughout

After our own mastectomies and breast reconstruction with implants, we discovered a number of problems trying to fit our new “girls” into our regular bras.

Breast Reconstruction After Mastectomy with a Regular Bra

To get a natural shaped breast (and avoid large indentations at the front of our bras), we had to wear a mastectomy bra with a full prosthesis over our implants. When we decided to have breast reconstruction, we were opting to not have to wear a prosthesis (no offense to those wonderful women who choose to use a prosthetic after mastectomy and skip reconstruction). When we were told our only option was to put a prosthesis over our implants, we decided to make a better solution.

We were motivated to create a bra for the reconstructed girl!

braGGs bras are NOT a mastectomy bra. braGGs bras are NOT a regular bra. braGGs bras are Reconstruction Bras. Our products are extremely comfortable, appropriately and simply sized, adjustable to ensure a good fit for each “girl”, and stylish!

WHAT WE’VE DONE SO FAR. WHERE WE WILL BE WITH YOUR SUPPORT.

So far, we have written our own patent application for the braGGs bras, independently surveyed the market, secured all social media outlets (check us out on Facebook and Twitter) and online domains, hired a world-renowned bra designer with vast experience at the big bra companies who is helping us finish our prototype, and identified a wonderful manufacturer. Check out all we’ve done: www.braGGsonline.com

With your support, we will be able to turn our prototype development into a manufacture-ready design and plan to manufacture later this fall.

WHY US?

Surviving breast cancer has been our life stories – starting when we were little girls surviving our mother’s death from this terrible disease to finding out one of us sisters had it and the other had almost a 90% chance of getting it. We decided after spending the past two years fighting ourselves, that we need to give something to all the wonderful women who are stricken by this disease. And, we really needed a bra to wear!!! Read our story: www.braggsonline.com/our-story/

OUR REWARDS

With more than 200,000 women diagnosed with breast cancer each year in the United States and approximately 97,000 breast reconstruction procedures, many of us know women who are need of braGGs bras.

We are planning on manufacturing the first lines of braGGs bras later this fall and expect to have them available to our MedStartr supporters in January.

FAQs

Is $10,000 all that is needed?

No! We have invested much more than that on our own. We are big believers in this product (having the problems ourselves and having talked with hundreds of women who do, too) and wouldn’t ask you to give more than we are willing to put in on our own. With pre-orders of the bra through our rewards, we will be able to secure additional financing for women-owned small businesses!

What’s behind the braGGs name?

Girl Power! Starting with the word “bra” we added in one symbol for each of us – our last names both start with G! The “s” stands for Sisters. braGGs co-founders are sisters, and we know the breast cancer world is a sisterhood unto itself – we are sisters with so many others who have gone down this road. Finally, after all these women have been through – surgeries, mastectomies, reconstruction, radiation, chemotherapy treatment – we just wanted to give women a way to keep living, comfortably, solving their new bra needs … something each woman can brag about!

Rewards

For $ 10 or more

5 Backer(s)


A shout-out of thanks on our facebook and twitter pages! Every bit counts and we can't wait to share your encouragement with others. Please tweet or Facebook to your friends about our project, too! And follow @braGGsonline!!

For $ 25 or more

7 Backer(s)


An inspirational card of encouragement for your survivor or previvor handwritten on braGGs stationary and signed by braGGs owners (from one breast cancer survivor and one breast cancer previvor to another). Estimated Delivery: Breast Cancer Awareness Month - October

For $ 50 or more

13 Backer(s) Limited (87 left of 100 )


Early Bird Special. Help us get started! One braGGs “everyday” style bra in basic black with a hidden inspirational message for your breast cancer survivor or previvor who has undergone reconstruction. This bra will retail for more than $80. Your survivor or previvor will feel confident and complete again when they get dressed each morning! Free shipping to the USA. (Add $10 for shipping to Canada, $15 for international shipping.) Estimated Delivery: January. Limit: 100.

For $ 65 or more

0 Backer(s)


One braGGs “everyday” style bra in basic black with an inspiring, hidden message inside. Free shipping to the USA. (Add $10 for shipping to Canada, $15 for international shipping.)

For $ 70 or more

2 Backer(s)


One braGGs fashionable “demi” style bra in black accented with a sophisticated touch of lace and an inspiring, hidden message inside. Free shipping to the USA. (Add $10 for shipping to Canada, $15 for international shipping.) Estimated Delivery: January.

For $ 110 or more

2 Backer(s)


A TOAST TO YOU FOR SUPPORTING braGGs. One gorgeous wine rack that displays your favorite bottle. Free shipping to the USA. (Add $10 for shipping to Canada, $15 for international shipping.) Estimated Delivery October.

For $ 130 or more

2 Backer(s)


Two braGGs bras - our "everyday" bra in black and our "demi" bra in black accented with a sophisticated touch of lace. Each with different inspiring, hidden messages inside. Free shipping to the USA. (Add $10 for shipping to Canada, $15 for international shipping.) Estimated Delivery: January.

For $ 300 or more

0 Backer(s)


THANKS BUDS. One pair of Bose earbuds. Thanks to all our friends and family who want to support our project, but don’t need a bra! Free shipping to the USA. (Add $10 for shipping to Canada, $15 for international shipping.). Estimated delivery October.

For $ 500 or more

1 Backer(s)


DISTRIBUTOR PACK. Ten black braGGs bras in any style (“everyday” or “demi). Try them out in your lingerie boutique or image recovery center. Free shipping to the USA. (Add $10 for shipping to Canada, $15 for international shipping.) Estimated Delivery: January.

For $ 1500 or more

0 Backer(s) Limited (4 left of 4 )


PARTNER REWARD. Create and design your own custom message of inspiration, alongside braGGs owners, that will be tucked away in an upcoming line of braGGs bras. Your design will be featured on our website (www.braGGsonline.com), and you will receive two braGGs bras with your custom message inside. Inspire breast cancer survivors and previvors everywhere. Free shipping to the USA. (Add $10 for shipping to Canada, $15 for international shipping.) Estimated Delivery: Spring 2013. Limit 4.

For $ 5000 or more

0 Backer(s)


MEGA DISTRIBUTOR PACK. One hundered black braGGs bras in either style (“everyday” or “demi”). Try them out in your lingerie boutiques or image recovery centers. Free shipping to the USA. (Add $10 for shipping to Canada, $15 for international shipping.) Estimated Delivery: January.

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