Role(s) in Healthcare Innovation:

Healthcare Innovator

About Me

Classically trained marketing executive with over 20 years of experience developed at companies such as Procter & Gamble, Johnson & Johnson, Nestle and Univision. Proven creator of innovative marketing strategies that improve profitability and increase market share. Proven skills in managing complexity and ambiguity. Expertise in developed and emerging markets. Highly effective change agent with a track record of turning around business operations and launching new ventures. Category Experience: Consumer Goods, Pharmaceuticals, Over the Counter Medications, Health Services, Medical Nutrition, Digital Health and Medical Devices. Expertise: Brand Management, Category Management, New Product Development, B2B Marketing, Healthcare Professional Marketing, Global Marketing, Distributor Management, Product Innovation & Renovation, Consumer Health Program Development, Agency Managment, Strategic Alliances Implementation and Leadership and Multi-Cultural Marketing. Bilingual English/Spanish, Bi-cultural