by Ami Shah
The problem we solve: Surveys reveal that 88% of US adults are health illiterate to some degree, deleteriously impacting their kids’ well-being - ultimately affecting caregivers’ work performance and producing negative results for the economy. Consider: • Of the 90 million kids in the US, only 30% are screened for developmental issues • Delays in diagnosis cost corporate America $150 billion annually • Absenteeism costs corporate America $78 billion annually The core issue is a lack of comprehensive, coordinated, connected care - validated via 500+ multi-specialty providers and 1,000+ parents. 80% of US Internet users (93M Americans) have searched for health-related topics online, only to be met with a mish-mash of results from different sources - often conflicting – often unreliable. Despite healthcare tech advances, the disconnect persists. Effectively providing telemedicine for urgent care (addressing the symptom), fails to address the underlying cause with true end-to-end service.
About our solution: We are a transformative digital health platform, providing parents with a single, end-to-end solution to help optimize healthcare for their kids. Our solution uniquely integrates health literacy e-learning courses; telemedicine access to multidisciplinary healthcare professionals, educators & advocates; expert-led webinars; & web-forum communities for sharing knowledge & support across 5 pillars of care: General Health, Emotional Health, Development, Mind/Body/Nutrition, and Education/Advocacy.Progress to date:
Commercial and Technical Milestones
Learn and Share: live with Working Mother Media (200K subscribers), Living 2.0 (1,500 associations), Meridian Medical Practice Solutions, (80K providers), Bright Health Smiles dental (patient promotions), NFL Alumni Association (member promotions), Chadis, credible screening platform (20K pediatricians), Fullscript, Nutraceuticals, Mint Benefits (lead generation), Rethink My Therapy (reseller). United Nations (authorized to do business). Ask the Expert & CARE launch April, 2020. 300+ providers ready for CARE, positioned to scale quickly.
Creator: Ami Shah
Location: New York
Education: Wright State University School of Medicine
Bio: Ami Anand Shah, MD FACP, FAARM is an entrepreneur, pharmaceutical industry executive, active part- time integrative medicine practitioner, philanthropist and leader in several local, state and national medical non-profit organizational communities. She has over 15 years of both clinical practice and global versatile pharmaceutical industry executive experience with demonstrated leadership, people management and global expertise in the arenas of pharmacovigilance and risk management, clinical development, strategic business development/due diligence, global labeling, OTC/nutritionals formulation, clinical trial development and medical marketing from small sized to big sized pharmaceutical companies. She is a Board Certified Internal Medicine physician and fellow of the American College of Physicians, Board Certified in Integrative Medicine and is also fellowship trained in Anti-aging, Regenerative and Functional Medicine as well as Aesthetics and currently practices part-time Integrative, Personalized Medicine which focuses on integrative evidence based, peer reviewed holistic health, e consulting, physician health coaching, and telemedicine services for over 15 years. Dr. Shah has held several leadership positions at the local, state and national levels (see Affliations section) To date, she has mentored several next generational leaders, performs various free health care services in clinics or lectures in the community and has travelled to over 20 countries on medical missions. Dr. Shah is also a member of countless other non-profit organizations too numerous to name but have in common a focus on children and women’s global health and education issues. She has been the recipient of the prestigious top 50 Outstanding Asian Americans in business 2012 and is also featured as one of the top 101 Indian American Emerging and Global Leaders by Roshni Media published in 2015.
Hospital Affiliation: ACP Fellow, NY Country Medical Society, SAHI, AAPI, Clinical Associate Prof, Wright State University
Title: Founder & CEO
Advanced Degree(s): MD FACP, FAARM
Head of Education and Advocacy, BS, MEd, PHD
Biography: Lilla Dale McManis is President and CEO of Parent in the Know and Early Childhood Research Solutions, launched to focus on assessment of the parental role and child functioning, and a consultant for numerous start-ups to improve and position products and services. She holds a PhD in educational psychology with a concentration in learning and cognition, a master’s in special education, and a bachelor’s in child development. She has taught special needs K-12 students in the public-school setting, served as Academic Coordinator and instructor for court-ordered teens in a non-traditional educational setting and as an instructor of prospective teachers at the University of Florida. She has held senior research positions at the Massachusetts Department of Education as lead evaluator for the state’s school health programs and the Massachusetts Department of Public Health in the Division of Maternal and Child Health as Project Manager for the state’s school and adolescent programs and Co-Director of the Office of Statistics and Evaluation. She was on the faculty at the University of Texas-Houston in the School of Public Health and then the Medical School-Developmental Pediatrics in the Children’s Learning Institute and the State Center for Early Childhood Development as part of multi-disciplinary teams on CDC, USDOE, and NIMH research grants. She is the former Research Director for Hatch Early Learning, a leading technology content development company, where she was on the product development team and conducted product efficacy studies. She is a founding member of the Early Childhood Technology Collaborative, has served as research consultant on a number of large projects, presented frequently at national conferences, & has published a number of academic papers. She has been inducted into several honor societies: Golden Key, Phi Kappa Phi, & Phi Lambda Theta graduated summa cum laude, on the National Dean’s List, and received the Gamma Sigma Delta Outstanding Senior Award.
Title: Head of Education and Advocacy
Advanced Degree(s): BS, MEd, PHD
General Counsel, BA, JD
Biography: Jennifer Kirschenbaum is a managing partner of Kirschenbaum & Kirschenbaum, P.C.'s healthcare department. She devotes her practice towards assisting practitioners in all aspects of private practice, Office-Based Surgery practice, Article 28 facility formation and operation, Independent Practice Association formation and operation and hospital based practice and hospital relationships/arrangements. Jennifer began her career focusing on third party payor and government payor audit defense, OPMC and OPD licensure matters and general practice matters, including license agreements, during her time as an associate at Abrams Fensterman, et al. Her practice expanded when she joined Rivkin Radler LLP, where she focused on regulatory compliance and transactional matters. After bringing healthcare to Kirschenbaum and Kirschenbaum, P.C. in 2008, Jennifer has grown the firm's healthcare department to representing over 800 practices, Article 28 facilities, IPAs and small to mega-group private practices. K&K's healthcare department represents MDs, DOs, DPMs, DDS, DMDs, DCs, PTs as well as other practitioners. Jennifer operates the healthcare department in conjunction with the other practice areas of law at the firm. When necessary our litigation, real estate, trust and estates or bankruptcy attorneys are available to assist in matters related to healthcare, issues involving practice break-ups, trademark infringement, breach of contract, etc. Practitioners contact Jennifer at all stages of practice, from their first employment agreement review and negotiation, their first lease, first partnership agreement, first patient issue, first lawsuit, first HIPAA complaint, first hospital contract, collection issues, audit through partnership structuring, mergers and acquisitions, practice sale, hospital employment or closure and everything in between. We are here to assist in any and all issues that arise that cannot be easily addressed internally or require third party consultation.
Title: General Counsel
Advanced Degree(s): BA, JD
Chief Operating Officer, MA
Biography: Mr. Dominic Ambrosio is an accomplished senior media and business development executive who stands at the forefront of the media industry, utilizing cutting edge technology to connect consumers with a wide array of content. Throughout his distinguished career, Mr. Ambroiso gained extensive production experience in film, television, digital media, e-commerce, web, mobile, wellness, nutrition, video retailing, product development, and broadcast operations. He specializes in developing diverse media operations in competitive markets for companies of all sizes from Fortune 500 to mid-sized and start-ups. Mr. Ambroiso’s most recent achievement was launching two digital health startups between 2013 and 2017—Healthy Food Now, an online healthy food ordering delivery service and Rejuvenan Global Health, a visionary health integration platform that delivers evidence-based science of wellness to empower members to take control of their health and healthcare. As a senior, founding executive for RGH, Mr. Ambroiso was integral in all aspects of the image, content creation, and business development of this emerging sector. Prior to that, Mr. Ambroiso honed his craft for three decades and held multiple leadership positions within the media and entertainment industry as follow: Showtime Entertainment, Superviser/Producer The Entertainment Channel (A&E), Production Manager Unitel Video, Editor. The Home Shopping Network, Senior Vice President of Network Operations Speer Productions, Vice President Production Home Box Office, Vice President of Studio Operations During this time, Mr. Ambrosio served as an Adjunct Professor, at Kean University, Montclair State University, and the College of New Jersey. Mr. Ambrosio holds a Master of Arts in Communications Arts from New York Institute of Technology and a Bachelor of Arts in Communications, specializing in Film/Television, from Seton Hall University.
Title: Chief Operating Officer
Advanced Degree(s): MA
Chief Digital Officer, BA
Biography: Ms. Monica Hein is a results-oriented global executive with general management, technology, sales, marketing, entrepreneurial, and business skills. She has extensive experience leading startup organizations as well as leading teams of up to 4,000 professionals. She is a decisive and strategic leader who is passionate about innovation and leading organizations to success. She has gained brand recognition for her ability to drive successful business outcomes with finesse and agility. She is adept at scaling new businesses and turnarounds to multi-billion $ sizes. Ms. Hein has a proven track record building and operating successful businesses in the hi-tech industry. With 25 years of experience, she has gained unique perspectives across startup and Fortune 500 companies, having held key leadership roles within startup companies, juxtaposed with having launched new ventures within mature companies. She has built new business segments from the ground up and grown them into global organizations with significant revenue streams and YoY growth. Ms. Hein is an accomplished speaker and has been a keynote presenter at various events. She has been named Woman of Influence by the Silicon Valley Business Journal. She was also named Best CIO Rising Star honoree by the Silicon Valley Business Journal. She has a keen interest in entrepreneurship and startups, and is an investor, board advisor, and mentor in the tech industry. She is a Charter Member with TiE (The Indus Entrepreneurs).
Title: Chief Digital Officer
Advanced Degree(s): BA
Medical Director, MBBS, BSc(med), FRACGP, CHC, MEHP Fellow
Biography: Dr. Zarme Shahnawaz is a primary care physician and integrative health coach, with a passion for holistic and preventative care, patient advocacy and medical education. She serves as the Medical Director and medical Advisory Board Member at Face2Face Health. She is lso engaged in private integrative health coaching as well as family practice. Prior experience includes medical entrepreneurship as cofounder of beSurgeryWise LLC, a holistic pre-habilitation service designed for patients undergoing major surgery. and Co-founder of Cue-rated LLC, a platform for the promotion of South Asian arts, culture and entrepreneurship.
Title: Medical Director
Advanced Degree(s): MBBS, BSc(med), FRACGP, CHC, MEHP Fellow
Biography: Tech development, big data analytics and tech lead health innovations experience.
Advanced Degree(s): MBA
COVID Problem We Address
Face2Face Health helps with the COVID 19-related problems:
Our COVID Solution
The F2F innovation will address the COVID-related problems in the following ways:
For parents and children who cannot conveniently nor safely see a provider, they can access, 24/7, from home consultations with experts on a variant of topics related to our 5 pillars of health: General Health, Emotional Health, Development, Mind, Body, Nutrition, and Education and Advocacy. The platform allows them to:
For providers who currently cannot see clients in their office, they now how a way to continue their practice.
We have developed Targeted COVID-Relevant Courses that include Apps, Toys, Games, Books, Organizations, that will help sheltering-at-home parents and children with issues such as:
We are producing a series of Expert-Webinars that will address COVID 19-related topics and are offering these webinars (live and recorded) free of charge.
Our online community forums offer users tips, resources and support.
The average cost of an in-person healthcare visit is $176 - as opposed to just $40-50 for telemedicine. Here are a few other facts that further emphasize the outstanding market opportunity we have with F2F:
Our primary target segment within this market is parents of children aged 18 or younger for the B2B2C and B2B sectors. These individuals are aware of the common conditions their kids face, but are struggling to obtain an in-depth understanding. The kids may also be newly diagnosed or need assistance with diagnosis, management or treatment of one of the conditions.
Secondarily, we will target HR & Employee Benefits departments of companies and other third-party associates for the B2B sector. These businesses generally suffer from a lack of employee productivity due to child illness & challenges and are actively seeking a better solution.
Projected 3 Year Growth
Financial Results and Projections (dollars in millions)
The all-encompassing nature of our platform places a wide variety of revenue opportunities at our disposal in ONE place. F2F is the very first solution of its kind to deliver healthcare providers with multiple revenue streams (including a referral program) aggregated into a single platform.
Our model is designed to capitalize through both target markets: 80% are focused on B2B & B2B2C, and 20% lean B2C.
Parent/Caregiver users can access Learn and Share for $79.95 annually, or $9.95/monthly. Our other revenue streams (across both target markets) are as follows:
Price points for these streams are in line with subscription-level models used in similar services.
The following 3 rivals pose the most significant direct threat to market share acquisition:
Maven Clinic | Multifaceted solution designed for women, providing a more direct outlet to child healthcare. Are well-funded and boast a simple, easy-to-navigate interface - but they fail to offer real education and don’t cover other health aspects (like mind-body).
Wildflower Health | Tech-centric platform that’s effective in giving parents the ability to track healthcare & well-being of both kids and aging parents. Being Alexa-enabled is an advantage, but they don’t have real education offerings and also cover limited topics.
Teladoc | Top telemedicine player with strong market share & a vast provider network, leaning on mobile videoconferencing technology. But despite their proven and efficient process, their traditional approach can be complex and the community aspect is lacking.
F2F’s “whole-istic” end-to-end approach - specifically, offering education, communities, and care in one place - is the primary differentiating factor we hold over these solutions.
The manner in which we empower the use to better care for their children is another big advantage - as F2F encourages addressing the underlying issue, not just symptoms.
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