by Mazy Holiday
The problem we solve: Did you know that falls are the #1 cause of injury related death for seniors? Current solutions come with an expensive subscription, contracts, use only one mode of connectivity (phoning a call-center), are aesthetically unattractive and are therefore frequently abandoned. The products are not designed well, and have not improved with technology. Therefore, offering them at a high price and an on-going expense makes the product even less likely to actually be used. Many attempts have been made over the years to reduce the risk of falls and keep Alzheimer's sufferers safe who wander, but most have failed due to a lack of vision and an understanding of age-related issues.
About our solution: SmartWalk devices/wearables use social media networks through the user's smartphone to connect them to their existing Facebook friends, NextDoor.com neighbors, and Contacts. With social media notifications + texts for Falls and Alzheimer'sAlerts™ with GPS location eliminates the need for a call center with contracts and subscriptions. A much larger network of caregivers can receive immediate notifications regarding the event, the location of the event and can respond accordingly through the mobile app. SmartWalk also alerts the user when their smartphone and device have lost Bluetooth connection. SmartWalk's mobile app has a dashboard with user activity, a Group Texting feature, a 911 call button, and a cancel feature. It will also generate revenue with sponsored, targeted "Storytelling-style" News.Progress to date:
The first SmartWalk product will be the walking cane. We have completed the first round of working prototypes; our cane has a flexible shaft for joint relief; the spring in the shaft provides minimal movement, just enough to cushion the elbow and shoulder reducing the risk of repetitive injury. Our final cane prototype will be a production ready model that can be sold with or without SmartWalk installed opening up the cane to 2 separeate markets and 2 revenue streams in one product.
Our projection for completion of the cane only (the iStand cane) is November 2017. The SmartWalk system and mobile app may be completed, contengent on investment, by early 2018. We intend for SmartWalk to become the gold standard for senior safety by making a range of SmartWalk wearables and devices such as a hearing aid, reading glasses and even clothing.
Creator: Mazy Holiday
Education: School of Visual Arts
Bio: After an MFA in sculpture one would assume that a teaching career at a university was my next move. But, I continued to make sculpture while earning a living as a freelance sole proprietor running a catering business and doing websites, writing web content on the side. In 2006 I began having some joint pain and by 2009 there were days when I could not walk at all. I decided to design a walking cane that I could use specific to my needs. That was the beginning of SmartWalk, and as technology has advanced so quickly, so has SmartWalk. I drew the first design of the cane in 2009, and in 2012 I started working full-time on building a comprehensive falls prevention program to accompany the devices and wearables that SmartWalk entails. In 2013 we launched the iStand Falls Prevention mobile app and website as I continued to develop SmartWalk, the firmware, the code, and what would make SmartWalk different from all the other medical alert products. As I was working on that, I had other ideas I thought were worth market testing, so I formed a product design company in order to make all of my ideas into reality. So far, so good.
Hospital Affiliation: N/A
Advanced Degree(s): MFA
After speaking to many physicians and physical therapists, many are frustrated that their fall prevention advice frequently goes unnoticed and unheeded. Implementing a system into their medical institutions that is affordable, attractive and works with your existing bluetooth technology could make the impact in the falls and dementia epidemic that is so greatly needed as the senior population grows.
Current solutions like RF chip Wander Guards are limited to only locating a patient and is connected to a separate base system. These chips also do not detect falls. SmartWalk can alert the main computer through bluetooth of a fall and/or a lost patient. It can also connect to iPads, iPhones or other mobile devices carried by their nurses, family or other caregivers if this was called for according to the indiviual or situation.
SmartWalk devices and wearables are the perfect addition to medical institutions that seek a solution to patients falling from hospital beds, and in slippery hall ways as they navigate hospital corridors, and how that affects their liability issues as well as endangering the health of their patients. Institutions that have existing bluetooth capability to monitor patients already have in place the primary component that SmartWalk uses to communicate. A SmartWalk device linked to a particular patients room could send an alert to the front desk should the patient experience either a possible fall, or if the patient has wandered from the unit entirely. SmartWalk could be a critical and affordable solution that institutions have been waiting for in order to truly execute the highest quality of patient care.
A challenge you face with older customers is explaining new technology or new products that could help them in the long run. Also, the senior demographic is generally on a budget, and keeping products on the shelf they can afford is another hurdle. SmartWalk devices and wearables address key issues that your older customers face every day, like cost, age-related stigmas, and seniors who suffer falls, dementia, or both. With no monthly subscription, SmartWalk devices can be sold directly to the customer with no follow up. And, we offer a free, Skype demonstration to your staff of how SmartWalk works so you can easily help customers understand how these devices can benefit them. With all the features SmartWalk has to offer your customer base, carrying these products in your store can not only increase your bottom line, but show you and your company care about the fastest growing demographic in America.
Medical Institution Partners
Without a affordable, successful solution to patients who fall or get lost in your facilities, these incidents hurt both the patient, your bottom line, and your reputation. SmartWalk devices and wearables offer the only effective way to reduce more serious injuries to your patients by alerting you and your staff to a potential incident automatically, and without a subscription. SmartWalk works with your existing bluetooth capabilities that you use everyday, and sends alerts regarding a potential fall or if a dementia patient has wandered from their unit using GPS location. All alerts come with the patients GPS location so you can find patients quickly. Partner with SmartWalk, and solve these issues that could become more than just a one-time accident.
Business to Business
One of the issues that large corporations face is just that, they are very large. And often times, innovation is the first subject to be lost in everyday operations. You are so busy doing business that you forgot how you got started. Partnering with start-ups that have developed new technology can be a way to remind customers who may have forgotten household names like Johnson & Johnson, and rebuild a relationship that reminds the customer why you are still in the game. Partnering with an innovative technology company that has like minded goals for their customers (like saving them money, keeping them safe, etc.) can bring new life to an old name, and keep that flame lit for generations to come.
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