by Steve Leuck
The problem we solve: It is important to understand that Consumer Medication Information (the leaflets handed out with prescriptions) are written by large third party vendors, not drug companies. These documents are difficult for many people to read and are not designed for those challenged with literacy. As well, these companies currently do not offer their product in a “ready-to-go” screen reader option. With 36% of the population lacking the required health literacy to read or act on prescription labels or patient handouts, many individuals are going without follow up education.Low health literacy is associated with poorer health outcomes and higher hospitalization rates, as well as an increased risk of adverse medication events. Whether at the hospital bedside or pharmacy counter, patients are regularly counseled about multiple prescriptions in less than two minutes. The patient is then sent home with stacks of medication leaflets that may be difficult to read.
About our solution: We are a content company. Our product is our library of Consumer Medication Information. Our education is designed to be much more accessible to a much larger percent of the population than currently available CMI options. The purpose is to create Consumer Medication Information that is more useable to the reader/listener, while also meeting all of the requirements listed in the FDA Useful Consumer Medication Information guidance document. Our product is ready-to-use, in a recorded human voice, without the need to link a document to a screen reader. Medications are easy to locate through generic or trade name and simple to navigate with our built in search engine. Our library may be utilized at the bedside or medical clinic as a teaching tool or accessed at home either as an email push or patient portal access.Progress to date:
We provide a web based, copyright protected, consumer medication information library, ready to implement and tailor to the needs of any institution. Our content system is available in both English and Spanish.
In 2015 a study evaluating the effectiveness of the AudibleRx platform.
Results showed, after patients Challenged-with-health-Literacy listened to the AudibleRx CMI, there was no difference in test scores between those with adequate health literacy. This demonstrates that AudibleRx platform may address barriers individuals with low-health-literacy face.
Completed professional recording of nearly 300 CMI sessions in English and nearly 50% in Spanish.
Placed runner-up at CSUMB Startup Challenge 2018.
Completed small pilot study in an Acute Rehab Unit with cognitively impaired patients.. 7 of 7 showed 70% increased comprehension.
Creator: Steve Leuck
Bio: Steve is an empathetic educator, dedicated to integrity, honest communicator, willing learner, project finisher, and able to hang on through the pain. Steve has over 30 years’ experience in pharmacy; including institutional, community, MTM, project implementation, regulatory compliance and management. Over 7 years ago I began studying our nation’s current state of Consumer Medication Information. I chose to make a difference.
Hospital Affiliation: Outpatient pharmacist for a community hospital.
Title: President / Founder
Advanced Degree(s): Pharm.D.
CEO / Founder, MPharm
Biography: Jill has 35+ years in health care management in institutional and industry settings with a proven track record in successful start-ups, turn around operations, and IPOs. In 1996, she also successfully started Strategic Healthcare Staffing, Inc. providing temporary staffing for pharmacists and pharmacy management consultation. The company employed up to 50 employees until the dissolution of the corporation in 2016.
Title: CEO / Founder
Advanced Degree(s): MPharm
Key Milestones Achieved and PlannedWe have built our product of nearly 300 CMI sessions, which include the top 85% of medications prescribed at your standard community pharmacy. As well, we have nearly 50% of these sessions translated and recorded in Spanish. We have built our search engine to allow easy access to our cloud based CMI Content Library. We hav completed an initial "proof of concept" study as well as a small pilot. We hope to partner with a large institution to begin a large scale Pilot Program by Q2 2019. We hope to complete our Spanish library by the end of Q1 2019. We hope to have our JAVA script code written and complete by the end of Q4 2018.
Our Competitive AdvantagesMany large companies, such as Cerner, First Data Bank, Elsevier, Micromedex and Wolters Kluwer provide written CMI, however; AudibleRx is the only company that delivers this information in an easy-to-listen audible platform. We provide a web based, copyright protected, consumer medication information library, ready to implement and tailor to the needs of any institution. Our value is that we have developed content and are ready to sell to the providers, either off-the-shelf or customized to their needs. Our content system is available in both English and Spanish.
Barriers to EntryWe understand that our product may be easily copied by a large company that already has content of their own. Our goal is to make our brand the first that someone will think of when they are looking for audible CMI for those challenged with literacy, visual impairment, or just learn better by listening. We want to partner with a large institution as soon as possible, show our value through a large scale pilot study, then be acquired by a company who is willing to pay for a proven content solution for accessible and useful consumer medication education.
Funding, Partners and Alliances To DateWe have initial seed funding of $100,000 from the two founders. We received $5000 from our runner-up status of the CSUMB Monterey Startup Challenge Spring 2018. We hope to raise $10,000 during this Crowd Funding program to finish building our Spanish library as well as pay our tech team to build our JAVA script integration code. Finally, we are seeking funding of $500,000 to build and implement our B2B sales plan, contract our sales, marketing and IT team , and enhance and scale our product.
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