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You are logged in as Log out TurboTax for Medicare

by Joseph Schneier

Because no senior should go through bankruptcy because of healthcare costs.
New York, NY United States Geriatric Medicine Patient and Provider Tools AMIA challenge

All Team Company Patients Physicians Partners Mission Innovation Details Supporters Comments Updates

About our project

The problem we solve: There are 58m people on Medicare and 75% are either on a plan not optimized for their health needs, or are leaving benefits they are eligible for on the table. The consequences of these uneducated and unsupported choices have cascading financial implications for the entire healthcare ecosystem. Seniors go through bankruptcy primarily because of healthcare costs and in almost every instance it was preventable. Providers spend a significant amount of time on bill appeals and claim denials with Medicare. In fact, 31% of providers are still using manual claims denial management processes. They are also unable to prescribe the best treatments for their patients if the person does not have the right coverage. Pharmaceutical manufacturers lose market share if a senior gets on a plan that does not cover the medication they were on before transitioning to Medicare.

About our solution: solves the inefficiency of Medicare through an AI platform that accurately diagnoses which plan a senior should be on based on key data points, and maximizes their benefits at the lowest cost. The system then acts as a health advocate for the user, preventing gaps in coverage, automating bill appeals, and ensuring that a senior is able get the medications and services they need. The result of this is: Improved access to medications, which directly benefits pharmaceutical companies, Reduction in the amount of time providers spend on bill appeals, and Improved financial outlook and health outcomes for the senior.

Progress to date:

We are launching our product in 10 days. We have launched MVPs and had 15k users in 2 months. We get very, very active engagement with our users. 

About Our Team

Creator: Joseph Schneier

Location: New York

Bio: CEO |Healthcare Entrepreneur | Techstars | TEDMed | StartupHealth | Mentor Cornell, NYU, Wharton, Columbia; 2 exits in ed tech, work in drug adherence

Title: CEO

About Team Members

Gerry Carey
Biography: AI & Branching Logic Former CTO of Cognotion, Inc., William & Mary
Title: CTO
Advanced Degree(s): BA

Julie Kennedy
Biography: Founder of America SCORES, raised over $150m for various companies and organizations. Harvard and Georgetown.
Title: COO
Advanced Degree(s): MPA

Bruce Lai
Biz Dev, MPP
Biography: I am a multi-skilled operations executive, specializing in launching and growing early stage startups & launching innovation in large enterprises. Raised, sold and lobbied for over $40 million. Williams College and Harvard’s Kennedy School of Government.
Title: Biz Dev
Advanced Degree(s): MPP

Ari Sternberg
Chief Marketing Officer, BA Biomed
Biography: Analytics, SEO, Integrated Marketing Experienced leader specializing in the development, launch, operation and marketing of scalable, high-performance digital products and platforms. Has developed search and display advertising products that continue to generate millions of dollars in annual revenue.
Title: Chief Marketing Officer
Advanced Degree(s): BA Biomed

About Our Company

Location: 860 Broadway
Floor 6
New York, NY 11104

Founded: 2018



Twitter: @joschneier


Product Stage: Ready

Employees: 5-10

How We Help Patients

Our product directly helps patients to find ways to save money on healthcare, get access to the right insurance that will cover their medical needs and to get unbiased information on the best doctors in their area. Our organizational tool connects families by distributing information that caregivers needs. 

How We Help Physicians

Providers face several challenges that we are targeting:

  1. Pay-for-performance: If a doctor prescribes a drug that is not covered by the patient’s prescription benefit plan, and the patient goes to have it filled, they will be met with a frustrating situation. Seniors are more likely to complain about this and the result is that the doctor gets a lower rating and their revenue decreases.

  2. Doctors spend a significant amount of time processing claims and appeals for Medicare beneficiaries. Many of these could be avoided if paperwork was filed correctly the first time.

  3. When a patient checks in, they use their insurance card and the provider then sees if their drug is covered through their insurance plan. However, for Medicare patients, drugs are covered through their drug benefit plan, which means the doctor needs access to information around which Medicare D plan their patient uses.

  4. Prior authorizations takes a lot of time.


Solution Provider facing

  • Digital automated system: System that allows doctors to prescribe the right drug for their patient.

  • Digital automated system: Efficient bill appeal process.

How We Help Partners

PHARMA MANUFACTURING PROBLEM: Access to the market to sell their drugs.

  • The market is regulated in a way that makes it very difficult for them to have customer outreach of any kind.

  • Pharma is heavily regulated in their interactions with customers in a currently (and constantly) changing environment.

  • Pharma has the knowledge to help patients get medications, but patients need to self-direct to gain access to that information, and it is unusual for patients or providers to reach out to Pharma directly.

  • When a patient does not get signed up for the right Medicare plan (transition from private to public insurance) they often lose coverage for the drugs they were taking, which reduces Pharma’s market and patient access to drugs.

  • Pharma is impacted financially when people aren’t covered properly because doctors stop prescribing medications to their Medicare patients if they have frequent problems with billing.

  • There is a lag time between when a drug gets removed from a formulary and when the patient actually switches to the drug that is now in their plan formulary. If we are able to get people switched quickly this would increase Pharma’s revenue.


Example: Patient A is taking Wellbutrin. Their plan notifies them that they are no longer covering Wellbutrin and will only cover Bupropin. If we go to the Pharma manufacturer that sells Bupropin and say that we will make sure that all of their patients that have to be switched to that drug will be switched automatically, then Pharma majorly benefits and they are willing to pay for this.


  • Rare disease or targeted therapy pharma manufacturing has an especially vested interest in getting people on Medicare D in a timely fashion because their drugs are expensive and they cannot subsidize them.


Example: If we have a population that has a higher-than-average chance of getting metastatic cancer (white men over age 55) then we can go to the pharma manufacturers addressing this condition and they will have an interest in paying for those people to get on Medicare D.


Their core pain: The net result across the board is reduction in access to their drugs, especially the more costly ones.


Why now?

  • Pain has become acute because of the upcoming changes in regulations around rebates, generics, and biosimilars.

  • There is a lot of focus on Pharma reducing costs and less focus on ballooning profits within the insurance market.

  • In addition, we have a rapidly aging market that has increasing health needs.


How they currently solve this:

  • Pharma sets up call centers (by drug) that passively accept calls. Calls by patients mostly happen during open enrollment periods. There is no strong customer draw to these centers and they are not well known.

  • Advertising both direct to consumer and to providers.

Why is Pharma willing to pay?

What we are offering is an efficient way for Pharma to get their medications covered and into the hands of consumers beyond traditional channels. It is in pharma’s best interest to have seniors, and the population in general, access better coverage.

Challenge Mission


Our chief medical officer, Dr. Murdoch has been running a clinical practice for 30 years. Our advisory team teaches at Columbia, Harvard, and New School.

Key Milestones Achieved and Planned

In our first 4 weeks of testing the product we had 15k users. Our next inflection point will be during the open enrollment and we expect to get 5000 conversions.

Our Competitive Advantages

Current Alternatives Medicare beneficiary competition - To solve their problem, Medicare beneficiaries use a host of fragmented options: The primary competition are AARP,, Medicare insurance brokers, non-profits, a small number of startups (EnrollHero and MedicarePathfinder), books (Medicare for Dummies) and word of mouth knowledge. Pharmaceutical companies: Pharma companies contract with “Hubs” that manage calls from consumers and providers to get them information on drug coverage. Some of the largest are Triplefin, TrialCard, Occam Health Services, OptumRx, Asembia, AssistRx. Providers: A full 30% of providers manage claims manually. Those that don’t use systems like:, PrimeRx, NRx, Winpharm, Kareo Patient Assistance Programs - Simplefill Our competitive advantages are: 1. We are one of the only companies in the country that have figured out how to get formulary data for all Medicare beneficiaries. 2. Our predictive analytics toolkit.

Barriers to Entry

We are filing a patent on our predictive analytics toolkit and how we obtain the data to make our assessments.

Funding, Partners and Alliances To Date

We have raised $450k from Esther Dyson, Walt Winshall, The Fund and Nathaniel Rothschild.

Innovation Details

Intellectual Property Summary

We will be filing a patent on our algorithm. 

Clinical Information

We are approved under the new Marketing and Communications guidelines from CMS. We are Hipaa compliant. 

Regulatory Status

We don't have any need for FDA approval. 

How we will use the funds raised



Optimize ad campaign based on launch

Refine audiences and dev comms strategy for each

Maximize conversion rate/                                                             

Reduce CPA.


Adjust user flow based on feedback/user behavior Analyze user info for potential future products Begin dev on Medigap,  Medicare coverage tool.


Investor reporting:  Key metrics, updates on launch



Refine messaging based on initial response

Lead retention strategy

Upsell strategy.


MVP for medication coverage

Continue dev for Medigap and Medicare Advantage selection tool.


Fundraising driven by early data on product.

Key metrics.

Thank You

When my brother was hospitalized after an extreme car accident I was left navigating the system for him. It was humbling how complicated it all was and I longed for someone to be there that could help me to navigate.

We started Trusty because we really believe that no one should do this alone. Health care is an enormous risk area for families and as people get older the financial stress tears families apart. We want to restore transparency and effiicency for consumers of health. 



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