The problem we solve: We improve hospital patient experience survey scores. This in fluences $3 billion of Medicare and Medicaid reimbursement per year, 0.5% of every dollar as per the Value Based Payment (VBP) Program. Currently, there is no program in place to provide healthcare delivery personnel with direct Interaction Recommendations with their patients, so they guess on how best to connect with the patient. Our software allows the hospital personnel to better connect with the patient through a unique algorithm we built that tells providers patients’ likes and tendencies when they are providing them care.
About our solution: Our solution is to work with the patient prior to their healthcare encounter and collect basic intake information about their preferences and likes, then to have a direct interface with their medical record system to pull key information from there to help guide our algorithm to making Interaction Recommendations. Those three interaction recommendations are then presented to the healthcare provider (nurse, doctor, technologist) ahead of their encounter with the patient, strategically right in the medical record, and help the healthcare provider better connect with the patient. This does not currently exist in the market and field.Progress to date:
Thus far we have completed our beta/MVP version and we are now shopping it to our potential first customer. We have also completed our demo which is live and available to users for a pretty consistent experience on what we do and what we created. I have left the screenshots of our demo off this application, because the demo itself will show you how our product works and how it will interact with patients and providers.
Creator: Dmitry Beyder
Education: New York University, MPA graduate
Bio: Current leader of a large Nuclear Medicine department in a St. Louis, MO academic hospital. Dmitry’s teams have won several prestigious patient satisfaction awards. Dmitry has a Master’s of Public Administration degree in Healthcare Management from New York University and a passion for leading teams toward an amazing patient experience.
Hospital Affiliation: Nuclear Medicine Technology - Radiology Program Manager
Title: Dmitry Beyder
Advanced Degree(s): MPA
Chief Operating Officer, BA Healthcare Management
Biography: Current leader of a large healthcare team at a university based hospital. Dan won the prestigious TAQI team award in 2017 for quality improvement in Patient Satisfaction. Dan’s work led his team to a 121% increase over one year in excellent patient satisfaction. Dan has a passion for using technology tools to assist staff in driving patient satisfaction improvement.
Title: Chief Operating Officer
Advanced Degree(s): BA Healthcare Management
Chief Technology Officer, BS Software Engineer
Biography: Software engineer with over 15 years of architecture and design work on a range of web applications, including enterprise-grade cloud software and smaller healthcare-based integrations. His focus has always been around security, stability, and usability.
Title: Chief Technology Officer
Advanced Degree(s): BS Software Engineer
This will help patients because when patients come to their healthcare provider for a check-up or procedure, they are more likely to get a better patient experience. This may indirectly mean that they will have better compliance with their provider and healthcare plan, leading to better patient outcomes.
This benefits physicians and hospitals because their patients will as a result of Norah Health will have a better patient experience and therefore will be more likely to come back and see them (patient loyalty) and also potentially the patient will be more compliant with following their healthcare plan because they had a better personal connection to their provider. The hospitals will appreciate this product because their patients will have better loyalty in their facility, better ranking of care and higher Medicare reimbursement.
Hospital reimbursement improves. Up to $100,000 per year.
EMRs in the field like Epic will see benefit in having this product be assossioated and connected to their EMR. If that connection is live and deferentiates their product from other EMRs, well then there is a higher likelihood that hospitals will purchase their product.
We are affiliated with the a St. Louis incubator called ITEN.
Key Milestones Achieved and Planned
In spring 2019, Norah Health LLC was created.
In August 2019, the live software and interactive demo of the product was completed.
In September 2019, the MVP of the product was completed.
in September 2019, the website was completed.
In September 2019, the provisional patent was submitted to the USA patent office.
Our Competitive Advantages
We have learned that being an innovator and thinking of new ideas you need to be ready for anything and everything. Over the past two years, we have been looking at many dierent aspects with our product and team to make sure we are tough and ready for anything that comes our way. With that said, we do understand that the following elements may go wrong with our product roll out:
- Our algorithm does not improve patient survey scores
- The product patent does not get approved
- The application gets hacked and information is leaked
- We get sued for providing recommendations that are perceived to lead to bad patient outcomes
- Our data driven feedback to our clients causes stress or depression due to low scores/rankings
Barriers to Entry
Market entry will be complicated because we are needing to get a hospital partnership to invest into our product. Our product is yet proven and not currently installed into other facilities, and this is something that hospitals can be slowed down by for adoption. The other apparent barrier is HIPAA and the use of patient data. There is concern for patient privacy and data - our product was built to address these concerns and our CTO has built much healthcare software in the past that is HIPAA compliant so we do not see this as a barrier that is worth wrorrying about on a grand scale.
Another legitamite concern is all three of our founders have full-time jobs, thus time and attention need to be made for them to have appropriate time to work with customers to launch a product and train their staff.
Funding, Partners and Alliances To Date
We do not have any funding to this point secured.
We are affiliated with ITEN St. Louis incubator, where we have won some funds for legal work, presented at 1MillionCups and gained strong mentors over our collaboration and work with them.
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