The problem we solve: Our aim is to reduce melanoma-related deaths by 90%. In Hungary, the number of melanoma cases has increased by one and a half times in ten years, an increase that exceeds the increase in the incidence of all malignant tumors. However, it is also important to know that melanoma detected at an early stage is 99% curable. These figures are the same/similar world-wide.
About our solution: We have developed the following: An AI for categorizing standard skin photos An AI for categorizing dermoscopic skin photos Physician Console: A web-based system designed for clinics, allowing storage and management of patient skin lesion images. Uploaded images are automatically categorized by the two AIs. Android App for Physicians: Enables physicians to capture photos of patient skin lesions, which are then categorized by both AIs. The app is integrated with the Physician Console and can upload images directly to its database. Android and iOS Apps for Patients: Mobile apps that allow patients to take photos of their own skin lesions. The images are categorized by the AIs to provide immediate feedback.
Progress to date:
Please refer to the solution description. The Console, the AI, and the apps have already been developed.
We have already acquired approximately 60,000 users. In early May, the majority of these users joined within just three days following a Facebook post published by ELTE.
We have conducted several surveys: the Net Promoter Score (NPS) for the Android patient app is 61.1%, and the Sean Ellis score is 54%. Additionally, the app’s install base grows without any marketing efforts. Any news event mentioning emdee Skin results in an increase in the user base, and this growth remains stable after the event. We observe several strong upward trends (“hockey sticks”) following news events and posts, with no subsequent drop in users.
Creator: Attila Ulbert
Location: Burgos
Education: Eötvös Loránd University
Bio: I received my PhD in Informatics summa cum laude from ELTE. Throughout my professional career, I have primarily worked for telecommunications companies such as Nokia and Ericsson. Over the past seven years, I have been at Ericsson, contributing to various AI-related initiatives. I led the development of Ericsson’s AI platform and, more recently, focused on AI strategy and trustworthy AI. In the summer of 2017, after reading a Stanford research paper published in Nature, I approached Semmelweis University—the largest medical university in Hungary—with the idea of building a dermatology AI system to help eliminate melanoma-related deaths in the country. I joined my alma mater as a researcher in 2018, and we launched a joint AI development project with Semmelweis. Over the following years, we worked closely with dermatologists to develop both a clinical photo-based and a dermatoscopic AI model. Together with my friends, we also developed a suite of tools: the Physician Console for dermatologists, a Teledermatology App for medical professionals, and a Patient App for the general public. Recently, in early May, the project received significant media attention, thanks in part to ELTE, which led to a surge in usage of the emdee Skin app—we were acquiring over 10 new users every second. As a result, I appeared on state television and was featured on the evening news of a national TV channel. After seven years of dedicated development, we now have clear evidence that emdee Skin is highly valued not only by medical professionals but also by the general public. Seven years is a long journey—it has truly been a marathon of AI and product development. Incidentally, I’ve already run more than 60 marathons, including twice in Boston and three times in New York City.
Hospital Affiliation: Department of Dermatology, Venereology and Dermatooncology, Semmelweis University, Faculty of Medici
Title: CEO
Advanced Degree(s): Ph.D.
emdee.ai
Location: Csurgoi ut
Budapest, BU 1119
HU
Founded: 2025
Product Stage: Ready
Employees: 3-5
skin cancer, is the most common cancer in the United States and worldwide.
https://www.skincancer.org/skin-cancer-information/skin-cancer-facts/
We will provide people with a free app that enables early detection of melanoma and aims to reduce melanoma-related deaths by 90%.
We understand that dermatologists around the world are overwhelmed. Although you strive to help as many people as possible, your capacity is limited, and your waiting lists are often filled with trivial cases that could be handled offline. It’s completely understandable to feel frustrated when a patient visits you with late-stage melanoma, and all you can do is fight a losing battle against skin cancer.
We also recognize that diagnosing skin lesions can be very challenging. Just the other day, I spoke with a dermatologist who showed me a photo of a lesion. She thought it was seborrheic keratosis but wasn’t completely sure. After using our app, which indicated a high-risk lesion, she said, “Yeah, I’m not certain, but maybe the top right corner is starting to show melanoma, so I recommended having it removed.”
Having a second diagnostic opinion can help improve your accuracy, save more lives, and prevent unnecessary procedures for some patients.
AI accuracy:
We understand that dermatology clinics worldwide are overwhelmed with demand. While clinics strive to serve as many patients as possible, your resources are limited, and your waiting lists are often filled with routine cases that could be managed remotely. This limits your ability to prioritize in-person visits for cases that truly require it, such as those needing surgical intervention.
Costs escalate dramatically, and cases become more severe and complex when patients arrive with advanced-stage melanoma—turning what could have been a straightforward, early-stage operation into a difficult and often losing battle against skin cancer.
We also recognize the challenges dermatologists face when diagnosing ambiguous cases. Recently, I spoke with a dermatologist who shared a photo of a lesion she suspected might be seborrheic keratosis but wasn’t certain. After using our app, which flagged the lesion as high-risk, she decided to have it removed, suspecting early melanoma in a small area. This kind of second opinion tool can improve diagnostic accuracy, save more lives, and prevent unnecessary surgeries for benign conditions.
The emdee skin app, together with the Physician Console, helps prioritize patients and supports your dermatologists in making more precise diagnoses, ultimately enhancing patient care and clinic efficiency.
References:
We help skincare product manufacturers connect with the right audience. Our users are health-conscious and highly interested in quality skincare products. We educate them on protecting their skin from UV radiation. If you’re looking for a platform to promote your sunscreen cream, Emdee Skin is the perfect choice.
Intellectual Property Summary
The AI IP is shared between ELTE and emdee.ai. The IP of the rest of the system belongs to the emdee.ai team: Attila Ulbert, Ferenc Kovacs, Tibor Kecskemeti, Gabor Koszo, Mate Lebedy.
To clarify the above selection: while I have disclosed certain technical aspects of the AI, I intend to keep the core technical details proprietary as trade secrets.
Clinical Information
We have two posts descrbing the efficiency of the AI:
https://medium.com/@attilaulbert/performance-of-the-regular-ai-of-emdee-skin-c7df6cf9e610
https://medium.com/@attilaulbert/the-performance-of-the-dermoscopic-ai-of-emdee-ai-4adb8e7ee6f7
Regulatory Status
We need EU MDR registration and FDA approval. This is our immadiate next task to complete, and we seek founding for this as a minimum.
Also, we have to comply with the EU AI Act, since the emdee AI is a high-risk AI system per EU regulation.
How we will use the funds raised
First and foremost, our priority is to obtain clearance under the EU MDR, FDA, and the EU AI Act.
Following that, in alignment with our mission, we aim to develop a healthcare content aggregation feature within the app. Initially, this will focus on dermatology-related content—such as articles, posts, and research papers—customized to each user. The goal is to educate users on dermatology and general healthcare topics while keeping the app free by delivering relevant advertisements (e.g., for sunscreen).
Thank You
I’ve lost many family members and classmates to melanoma, and I myself may be at risk. But it shouldn't have to be this way. All of them might still be alive today if their malignant skin lesions had been detected earlier. When diagnosed in its early stages, melanoma-related deaths are 99% preventable.
That’s why I developed emdee AI, in collaboration with the Dermatology Clinic of Semmelweis Medical University — to help reduce melanoma-related deaths by 90%.
The emdee Skin app is completely free, because we believe that saving lives should never depend on someone’s ability to pay. Without free access, we cannot reach our goal.
In early May, my alma mater shared a Facebook post about emdee Skin. Within days, our user base grew from just a few thousand to over 70,000. One of the comments said, "I've been using the app for a year — it saved my mother’s life." That’s exactly why I started this project back in early 2018.
But we can’t bring emdee fully to market without regulatory approval from the FDA and the European Union. To do this, we need funding.
I’m asking for your help — to save lives: yours, mine, and those of our loved ones.
A single photo can save a life. Let’s make it happen — together.
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