The problem we solve: When diagnosed with cancer, patients often miss information shared with them by their doctors, especially when the information is particularly upsetting. As a consequence, cancer patients often feel they lack information, which can lead to uncertainty, anxiety and depression; adding to the burden of facing a life-changing diagnosis.
About our solution: Our goal is to leverage the success of our interactive, virtual education platforms to provide patients with NHL, and their caregivers, access to the latest information about their diagnosis from leading experts and from other patients with NHL. Our program will provide clinical and supportive information in a manner that gives patients and caregivers a sense of control over their diagnosis, from the comfort of their own homes. We will utilize our strategic interactive marketing team and partnerships to reach as many patients as possible, when they need information the most.Progress to date:We have developed CancerCoachLive.com for our first program, focused on b-cell non-hodgkins lymphoma, which launched on August 4, 2016. We hope to grow to include education for patients with other types of cancer as well.
Creator: Robert Rosenbloom
Bio: Robert is a seasoned entrepeneur having successfully launched and built three internet/digital media companies. He has a proved track record of developing strong management teams, implementing corporate, financial and operating policies, and establishing key industry partnerships that helped build companies to highly profitable leadership positions. Robert is considered a leading expert in the virtual event industry and has been interviewed and quoted by many media outlets.
Our platform provides education and support from leading experts for cancer patients who are looking for answers upon diagnosis and throughout their cancer journey.
Cancer patients are overwhelmed in the face of their devastating diagnosis, and often leave their physician’s office feeling like they missed information. Patients with higher self-efficacy and the capacity to cope with the disease and treatment are better able to adjust to their diagnosis and experience a greater quality of life. This patient education program aims to provide a resource for doctors to provide their patients, in the face of a devastating diagnosis. Leading experts will provide reliable, accurate information and resources for patients in an engaging format, in language patients can understand, in the comfort of the patients own home.
Patient education can impact healthcare costs by saving your hospital money and lowering readmission numbers. Cancer patients are facing a life-changing diagnosis and need as much support both in and out of your hospital as possible. When visiting your hospital, many patients miss information as they are overwhelmed by upsetting information. Let us help to fill the gaps, and provide clinical, supportive and reliable information from experts in oncology through an innovative, interactive, virtual patient education program.
In addition to promotional opportunities, and our ability to provide partner communities with education through our site, we are able to share content as well as educational outcomes data with partners.
Market SizeAbout 1,685,210 new cancer cases are expected to be diagnosed this year. We are leveraging our live online educational platform to reach as many of these cancer patients as possible, and provide them with education and resources that will support them throughout their cancer journey. Through partnerships with leading advocacy groups, associations, centers of excellence, and leading medical experts, we are able to reach directly to patients, with the latest information and resources, through live online, interactive educational sessions.
Projected 3 Year GrowthIn the next 3 years, we hope to expand the verticals of CancerCoachLive, to provide educational programming to as many cancer types as possible. Additionally, we will expand our reach into other therapeutic areas, creating additional sites aimed to engage and educate patients nationally and internationally, providing critical information and resources.
How We Will Make MoneyOur platform is useful for patients, providers, partners and institutions – working towards the well-being of cancer patients. Impacting the knowledge and health-behaviors of patients is beneficial to each of these stakeholders. CancerCoachLive brings the
About our CompetitionWhile CancerCoachLive is currently unique, there is no reason others will not follow in our footsteps. Our ability to produce high quality, live online education and drive audience, along with our partnerships with key associations, academic centers, and
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